KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ?

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Case Study Case Studies Studies Effectiveness 152

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Make Your Case. Follow these five steps. Frame Your Story.

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Case Studies Case Study Studies Stats 100

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase. Establish Credibility.

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Case Studies Case Study Studies Top of Funnel 120

Act-On

SEPTEMBER 25, 2023

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

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Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Here are 11 inspiring case studies of digital transformation.

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Digital Transformation Case Study Case Studies Studies 184

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 147

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Identifying the Right Customers for Case Studies.

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Case Studies Case Study Studies Work Management 84

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

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Case Studies Case Study Studies Advertising Agencies 76

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

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Case Studies Case Study B2B Sales Studies 75

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. In addition to the employee ambassador program, Deloitte empowers its employees through a learning program that helps them advance in their careers. These case studies have taught me one thing: we need to transform the power dynamic inside our companies.

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Case Study Case Studies Activities Studies 146

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

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Case Study Case Studies Studies Marketing Management 52

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

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Case Studies Case Study Studies Practices 114

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. In doing so, that helps attract new business. Why are they important?

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Case Study Case Studies Studies Work Management 52

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Lessons Learned In the case of this client, nurtured leads converted nearly nine times better than cold leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Next, start to lay the entire foundation of the process. Just click play below.

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Case Study Case Studies Studies Advertising Agencies 89

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. DealSignal’s Contact Data Platform has helped Pramata confidently take a highly-personalized approach to ABM and achieve some stellar results: 4x lead-to-sale conversion lift. Read the case study.

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Case Study Case Studies Account Based Marketing ABM 59

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

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Case Study Case Studies Studies Word of Mouth 59

Lead Forensics

MARCH 14, 2024

This journey through the B2B sales process is not merely about pitching products or services; it’s about building relationships, understanding needs, and delivering tailored solutions. Let’s delve into the key stages of this process and how they contribute to driving sales success. The post What Is The B2B Sales Process?

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B2B Sales Process B2B Lead Scoring 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Doing this can help you to clearly understand how your brand can stand out. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . Hence, it can help increase click-to-open rates. .

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Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

NOVEMBER 16, 2020

By using AI tools in the process, there’s a deep analysis based on user behaviors taking place. One case study for HP details the company’s experimentation across multiple units. However, you can’t know precisely how they interact with your website without some tech help. Optimizing content based on user behaviors.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

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Case Study Case Studies Studies Best Practices 52

Sana Commerce

JULY 16, 2023

This business-focused approach allows organizations to have full control over the iteration and innovation process while reducing costs and risks associated with traditional monolithic platforms. ERP e-commerce integration is the process of connecting an e-commerce platform with an ERP (enterprise resource planning) system.

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Case Study Case Studies Work Management Enterprise Management 52

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. The result?

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Case Studies Case Study Studies Top of Funnel 134

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

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Case Studies Case Study Studies Work Management 92

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

SEMrush

SEPTEMBER 7, 2021

Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the “Semrush Reality Show,” we provide you with a unique, behind-the-scenes perspective into this very process.

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Case Study Case Studies Advertising Agencies Paid Search Agency 103

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. This approach is helpful when you have no working theory for why consumers behave in a certain way. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people.

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Research Case Studies Case Study Skype 99

Optinmonster

JUNE 10, 2021

This is to help people make sure their new date is exactly who they say they are. The goal was to target users with messages to help them understand what DateID is all about and prompt them to take action. This campaign alone helps DateID get hundreds of email subscribers and Freemium users. Meet DateID.

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Case Study Case Studies Studies Conversion Rate 69

Marketing Insider Group

JANUARY 18, 2021

Working remotely makes it easier for your marketing team to integrate into the sales process. Marketing Can Easily Integrate into the Sales Process. Better understand the overall sales process and how it connects with marketing. 6 Ways Working from Home Encourages Distributed Sales and Marketing Team Alignment.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

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Case Studies Case Study Small Business Marketing Studies 100