KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications. Content Marketing.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Need help creating a press kit? Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. It would help if you also looked into persona-based segmentation.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Case Studies or Use Cases.

Top of Funnel 113

Top of Funnel B2B Marketing Practices B2B Thought Leadership 113

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

NuSpark Consulting

MAY 4, 2023

Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies. Geographic targeting: Target users who have visited your website from specific locations, allowing you to serve region-specific promotions or messaging.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

NOVEMBER 3, 2020

But it’s well worth thinking beyond the email newsletter and the Facebook post. Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Scoop.it

MARCH 2, 2023

Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. What is genAI exactly?

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

KoMarketing Associates

NOVEMBER 12, 2019

If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. Adapt them to your company, your audience, and your resources. We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. It can help you build authority online so more people find your website and become leads and customers. It will also help you create more holistic and connected customer experiences.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

Marketing Insider Group

JANUARY 27, 2020

Although you can engage the services of a content marketing agency if you need a little help in some areas, you can get started for next to nothing. There are a wealth of free or low-cost tools that can help you get your content strategy off the ground, as digital marketing expert Neil Patel points out.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. User manuals, how-to guides, and forums can also be helpful for onboarding.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Some larger organizations will have a content resource embedded in non-marketing functions that use content. All of these content formats build the customer’s knowledge about you.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

ConvertKit

AUGUST 4, 2021

A well-crafted welcome email helps to bridge the gap between your signup form and your future emails and convince your new subscriber they’re in the right place. Build a loyal community with newsletters. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. Other marketers have had success with giving white papers as a bonus to new clients or those that have signed up for a newsletter or email mailing list.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

SnapApp

OCTOBER 31, 2017

common question for us at SnapApp is some variation of the following: “Well, I get interactive and how it could help, but how do you actually integrate it into your campaigns?”. . After all, interactive is not magic – sure, it’s an extremely engaging and effective format, but it still requires thoughtful promotion to be successful. . .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Hinge Marketing

JUNE 14, 2021

In short, it helps establish you as a thought leader in your space. Within the executive summary, the full research study can be offered for sale as a premium content product. This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

GreenRope

DECEMBER 15, 2021

When you are resource and budget limited like a lot of small and medium sized businesses at present, creating a marketing strategy and budget might seem out of the question. This article is going to explore how to create a simple, yet effective marketing strategy and budget that won’t exhaust valuable resources - time and money.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Tiecas

OCTOBER 30, 2023

This tailored approach replaces the ineffective ‘one-size-fits-all’ method, helping you make a more personalized connection that fosters trust and loyalty. By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ClickZ

JUNE 3, 2020

Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time. Users have access to a daily newsletter, multiple video series, and podcasts. Example of a content that appeared in Betches Quarantainment and Brides Newsletters.

Impressions 68

Impressions Curation Newsletter Ideal Customer Profiles 68

Exo B2B

NOVEMBER 28, 2023

Diversifying B2B marketing channels helps to compensate for the limitations of organic reach on social networks. Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. What other channels do you have?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hinge Marketing

JUNE 4, 2015

.” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Sprout Social

FEBRUARY 1, 2024

It helps you earn more customers Earning new customers involves understanding and responding to their needs. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This is helpful because people trust people more than traditional, self-centered advertising.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Content Standard

NOVEMBER 19, 2018

While it may technically be “pre-content strategy,” establishing a strong voice and clear tone will help you reach the type of audience that naturally identifies with your brand. Post-purchase campaigns should be a mix of educational content and promotional content. Featured image attribution: Kevin Grieve.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Vision6

APRIL 4, 2023

Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. B2B (business-to-business) email marketing refers to one company promoting their products or service via email to another business or organisation.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

nDash

NOVEMBER 3, 2021

So, to help you gain a better understanding of content rates and prices, we put together this guide based on 100,000+ real-world transactions in the nDash platform. If you need help budgeting for your specific brand, be sure to create an account on nDash and contact our customer success team. Case Studies. Blog Posts.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Martech

JANUARY 5, 2023

This key result will demonstrate that we are succeeding in educating the rest of the department on the value that we bring and the resources it takes to perform our jobs to the best of our ability. Identifying what her key objectives are and finding ways to help her achieve those goals will be critical. Identify target audience.

Advertising Agencies 108

Advertising Agencies Positioning Planning Work Management 108

Vision6

DECEMBER 17, 2023

Our lead-scoring tool helps you automatically score contacts based on their email engagement so you can send sales targeted campaigns to leads that are more likely to convert. For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Nik Sharma’s weekly DTC newsletter. This resource unpacks how ecommerce brands can change their approach to effectively market their brand without third-party data. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

BOP Design

MARCH 30, 2021

This is where the nurturing comes in – sharing helpful information to guide them along their sales journey. Nurturing is about being a resource to talk them through the process, not a greedy salesperson digging through their pockets for their wallet. Read more: What to cover in a B2B email newsletter. Which leads us to….

Lead Nurturing 116

Lead Nurturing Planning Top of Funnel Work Management 116

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Customer feedback is also a powerful resource for your digital marketing strategy. Why Is Customer Feedback Important?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105