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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Creating deep connections with people will help them remember you better. What are Case Studies in Content Marketing?

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The Retailer’s Playbook for Customer Acquisition

We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.

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Mastering the Marketing Case Study: 7 Best Practices

Square 2 Marketing

Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. It helps you to evaluate your steps and learn from others’ mistakes.

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The Customer-Powered Enterprise Playbook

9 inspiring case studies that demonstrate the power of the CPE. 7 tactical worksheets to help you start integrating customer-power into each of your departments. Download the full Customer-Powered Enterprise Playbook today, and you'll get: 7 strategic guides tailored to various departments of your business.