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How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. They used tools like Semrush and Google Ads and researched among distributors, customers and competitors.

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[Case Study] We Spent $6,797 to Test YouTube Audio Ads vs. Video Ads

Bannersnack

So when Google announced the launch of YouTube audio ads (it’s still in BETA, so you need to reach out to your Google sales representative if you don’t have access to it), we knew what we had to do: test it. Because we didn’t find any case studies on this topic, we wanted to be the first ones to run this experiment.

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How to Turn a Case Study into a Customer Success Story

Hubspot

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Case Study: How Pragmatic Institute Uses AI to Engage Website Visitors

PathFactory

When visitors couldn’t find what they were looking for, they headed straight back to Google search, where competitors were waiting. Visitors had no reason to go back to Google search when Pragmatic responded to their informational needs on the spot.

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B2B Reads: Case Studies that Sell, Scaling Enablement Strategies, Why Sellers Frustrated with ChatGPT

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Create a Sales Plan: Tips, Examples & Free Sales Plan Template By Ryan Robinson Read for a deep dive into sales plans.

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Case Study – Hemptouch

Goodish Agency

Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Objective: Improve CRO. Challenges.