Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Generative AI is a specific type of AI tool that creates or generates stuff.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Convince & Convert

DECEMBER 5, 2013

million tweets about Movember, with more than 790,000 of them generated from the United States. With so much user-generated content throughout the month, Movember U.S. This year’s contest had the theme of “Generation Moustache,” will announce the winners on December 13 th. According to data from Topsy , there were 1.5

Case Study 136

Case Study Case Studies Studies Paid Search Agency 136

Convert

NOVEMBER 2, 2022

This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? Is Guest Posting Part Of Demand Or Lead Generation?

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B testing has several benefits for lead generation.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. and then generate an ad tag. You can view the full case study here for more information.

Barriers 117

Barriers Brand Identity Branding Content 117

Online Marketing Institute

AUGUST 17, 2018

The campaign resulted in 71,000 mentions of Adidas and generated 41,000 more followers of the brand. The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. The combined synergy of these people increased the number of people who were mentioning Adidas.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. The DriveSafe case study.

Case Studies 73

Case Studies Case Study Studies SEO 73

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Does it generate value? ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 119

B2B Marketing B2B Planning Brand Identity 119

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? What is the Importance of User Generated Content? Table Of Contents.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)? But wait, there’s more!

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Testimonials and case studies. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Video case study. The post How to Use Video Content to Generate Leads and Drive Sales appeared first on Contently. Same with golf balls, glow sticks, and iPhones. Live-streams/presentations. Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. All companies working in B2B sales can benefit from hosting events to generate more leads. All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Marketing Insider Group

JANUARY 5, 2021

However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

SEPTEMBER 16, 2020

Stories are great for demand generation and hype. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Stories are an excellent way to package case studies down into bite-size snippets. LinkedIn Stories let people see snippets of events from a first-person perspective.

Linkedin 363

Linkedin Marketing & Strategy Business Urgency Marketing 363

Marketing Insider Group

SEPTEMBER 28, 2020

Redshift’s focus is the future of making things, with content covering trends and predictions in the latest technologies including machine learning, generative design, and robotics. As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. DivvyHQ Blog.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Contently

FEBRUARY 8, 2022

This page can be listed in many different ways, like Case Studies , Customer Reviews, or any variation of those, but essentially they are written or video reviews from customers or stories highlighting their successes or excitement about your products. Having those videos on YouTube can also help you rank for certain keywords.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. The statistics are evident; B2B usage is on the rise. Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

ClickZ

FEBRUARY 8, 2021

The tool includes a built-in ad copy generator that combines static copy with dynamic product feed data, enabling the creation of ads and keywords at scale. Case Study #1: Product Feed Management Tool. Case Study #2: PPC Platform Management. ClickBoost used Channable’s platform to: Generated hyper-relevant ads.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Mailmunch

MAY 20, 2021

When it comes to lead generation, it is crucial to use and employ different platforms and techniques. billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Content Standard

OCTOBER 6, 2014

“Mobile devices are gaining in popularity for certain types of online video production, especially for spontaneous videos produced for social media and YouTube sharing,” the report says. And keep in mind, too, that the Ice Bucket Challenge continued to progress not through in-house video content, but through user-generated video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 On average, businesses generate $6.50 Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue. Influencer Marketing Delivers a Strong ROI. 70% make $2 or more, and 13% make $20 or more.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Here are some considerations to keep in mind when generating video content: Does it solve a problem or answer a question? Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Sharing relevant data points and case studies. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. YouTube, a video streaming platform, is the world’s second largest search engine. I gotta do more of it.

Social Media 114

Social Media Traffic Top of Funnel Media 114

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Let’s dive into some promotional newsletter ideas that will generate sales.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117