Chris Koch
MARCH 5, 2010
I said that I haven’t seen any of those business cases yet. In fact, I’m working on two case studies this week of websites that have mobile applications, but the mobile applications are a small part of the whole. And I don’t think I ever will. And they both lead to content that benefits from being mobile.
Chris Koch
SEPTEMBER 9, 2011
For example, buyers who are in the Epiphany Stage are looking for new ideas and industry news, while buyers who are actively getting ready to buy and are creating a short list of providers will be looking for case studies that profile how their peers have generated business results.
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Chris Koch
SEPTEMBER 9, 2011
For example, buyers who are in the Epiphany Stage are looking for new ideas and industry news, while buyers who are actively getting ready to buy and are creating a short list of providers will be looking for case studies that profile how their peers have generated business results.
Chris Koch
APRIL 10, 2009
Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group.
Chris Koch
JANUARY 29, 2010
No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. And the multimedia possibilities mean that subscribers to the New York Times might be willing to pay for that embedded video interview with Lady GaGa. startups.com). Tweet This Post.
Chris Koch
JANUARY 29, 2010
No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. And the multimedia possibilities mean that subscribers to the New York Times might be willing to pay for that embedded video interview with Lady GaGa. startups.com). Tweet This Post.
Chris Koch
FEBRUARY 5, 2010
It will be a case study of your offerings in use, or it will in fact be a brochure. Internal knowledge share sessions and reward-and-recognition programs provide the motivation for idea generators to step forward and help imbue the idea supply chain into the culture of the organization. Create a content development process.
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