Valasys

JANUARY 17, 2020

Optimizing customer experience is an essential pre-requisite to converting prospects into customers. According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

ClearVoice

NOVEMBER 1, 2022

There’s a science behind turning strangers into prospects. You need to nurture those prospects through the entire buyer’s journey, guiding them toward the end goal—conversion. This helps to increase the chances of prospects turning into qualified leads and, ultimately, customers.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. Even if your products are truly innovative, these types of descriptions have little impact on your potential customers (prospects). Read blog posts, eBooks, white papers, case studies and more.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Pipeline metrics may involve pipeline velocity, conversion rates, and sales cycle length.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Webbiquity

JUNE 16, 2015

But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. This will allow you to find out where prospects are leaving before completing the goal.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

accelerate agency

APRIL 12, 2023

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. If you’re offering a CRM solution, for example, it would make sense to approach the directors of sales departments at B2C companies.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Vision Edge Marketing

AUGUST 22, 2023

Scalability : MQL models can handle large volumes of leads, allowing Marketing teams to efficiently, and quickly prioritize and distribute them to the Sales team. CONs : Lack of context : MQLs often lack sufficient context about the prospective customer’s intent, making it challenging to understand their specific needs and level of interest.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Webbiquity

NOVEMBER 5, 2019

Getting your message in front of the right prospects was often difficult, time-consuming, and expensive. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Madison Logic

MARCH 26, 2024

This requires strong sales and marketing alignment on a unified outreach strategy and brand voice. Distribution can be challenging, especially as buying committees grow larger and internal changes happen with more frequency. The sales funnel consists of four main stages: awareness, consideration, decision, and retention.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. B2B prospects want published pricing. According to a study by McKinsey, 68% want prices published online without negotiation.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sprout Social

FEBRUARY 22, 2021

Write with your prospects top of mind and focus on their needs first. Social copy should demonstrate how the product or service can help make the prospect’s life easier. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. Conclusion.

Social Media 137

Social Media Paid Social Agency B2B Thought Leadership Media 137

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. In a marketing sales funnel, the awareness begins at the top of the funnel (TOFU). Stage 4: Intent The intent stage is where a prospect has shown a clear intention to make a purchase.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

WebMarketCentral

JANUARY 28, 2009

That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . White papers. Case studies. Analyst reports. Research reports.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Chris Koch

FEBRUARY 5, 2010

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Delivra

OCTOBER 31, 2018

How’s your sales pipeline? Although most executives would agree that the sales pipeline directly impacts their company’s profitability, many report that they aren’t effectively managing them. Signs of an ineffective sales pipeline include the following: Excessive time spent trying to manage the process. Even better?

Lead Scoring 49

Lead Scoring Lead Ranking Segmentation Paid Content 49

SnapApp

DECEMBER 4, 2017

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : The point of content marketing is to generate sales-ready leads, right?

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content4Demand

JANUARY 31, 2023

As marketers, we still have the challenge of offering them content that drives them through the funnel to become sales opportunities. By 2025, 80% of all B2B sales interactions are going to happen in digital channels. It’s also moving largely into the digital realm, giving us even less visibility.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

Kapost

MARCH 27, 2017

According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Align Sales and Marketing. Sales and marketing must work together to accurately forecast revenue and expenditures. That information can be used to inform marketing and sales teams of what to write or say next.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Can those results be tied back directly to sales, and therefore ROI? Your customers and prospects are talking about you online. You are indeed the perfect case study.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Read on to get their insights. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

B2B Digital Marketer

OCTOBER 19, 2020

You know, I had a position in sales early on in my life. Um, B2B kind of, uh, corporate sponsorship sales. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. How to Use Dux Soup & LinkedIn to Scale Your Sales and Recruiting Efforts. That is, if you use it right. Choose the Right Asset.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Choozle

JANUARY 20, 2020

Plus, the B2B buying experiences have changed, a new study from Gartner found that despite the proliferation of digital access, 77 percent of B2B buyers still feel that making a purchase is time-consuming—and even painful. The decision stage can leverage vendor/product comparisons, case studies, and free trials.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Full Circle Insights

MAY 20, 2022

If the customer journey for your buyers is well defined and repeatable in a large enough portion of your prospect base, a “next best action” strategy can work. Gartner estimates that a complex B2B purchase decision involves from six to 10 people. White Papers. Case Studies. Infographics.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. White Papers. Case Studies. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. AppDynamics Case Study. DiscoverOrg Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More attention on your brand. People use the internet to consume content. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

SEPTEMBER 8, 2021

The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% White Papers. Case Studies. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. AppDynamics Case Study.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 20, 2021

A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. White Papers. Case Studies. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. AppDynamics Case Study. DiscoverOrg Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98