Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? Read the med-tech case study now. 2] Megan Heuer, “Three Myths of the ‘67 Percent’ Statistic.” Apply best practices for the best results. Oct 2014. [2] SiriusDecisions, July 3, 2013.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Content Standard

OCTOBER 22, 2015

In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. “Increasingly, we are seeing some pretty sizable increases in budgets,” said Senior Analyst Ryan Skinner, author of the Forrester report. Which ones can you reduce or eliminate?

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Launch Marketing

MAY 8, 2018

While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. To check out the full story of how the QuanticMind RPC model drove these record numbers, check out the full case-study.

PPC 40

PPC Advertisements Advertising SEM 40

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Everyone wants to convert more leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Case in point? 34% said ebooks.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” 2. .” billion by the end of this year. It’s only ever a thumb’s press away.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. One of our favorite content marketing ROI case studies comes from Tiger Fitness.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

MARCH 9, 2021

Case studies. Back the claims you make in your content with linked-to statistics and data. It is a case study of how Slack helps Sandwich Video Inc., Google prefers blogs that are updated and accurate, so check if your content contains outdated statistics or tips and update them with the most recent ones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

DiscoverOrg

AUGUST 7, 2018

The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. This includes: Downloads of whitepapers, case studies, tech publications.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Content ROI Statistics. . #14.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Grab their attention with great headlines.

Conversion Rate 108

Conversion Rate Conversion Tips Marketing Analytics Tools 108

SpotMe Blog

JUNE 28, 2023

Share interesting statistics or relatable stories that will provide context for the viewer’s understanding of the topic. Share actionable insights, data, case studies, tips, or strategies. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Find out why.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Zoominfo

JUNE 24, 2018

Consider these statistics: More than six in 10 US consumers say self-service tools are their go-to channel for simple inquiries ( source ). Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ).

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

SpotMe Blog

SEPTEMBER 22, 2022

Some studies report an even higher percentage. This statistic clearly shows that HCP engagement and needs have drastically changed. On average, they prefer 5- to 10-minute bitesize case studies”. . For example, before your event, you could use the ‘submit your case’ technique. Channel affinity.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Grab their attention with great headlines.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

DiscoverOrg

AUGUST 7, 2018

The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. This includes: Downloads of whitepapers, case studies, tech publications.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Content4Demand

JANUARY 7, 2020

Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. For content marketers, think about creating infographics or research reports that show statistics that let the buyer or the organization see where they stand in comparison to others. It’s worth watching. Keep it positive.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

SnapApp

MAY 4, 2016

Forrester. For 43% of B2Bs, the time it takes to go from attraction to conversion has increased--in some cases it has increased by as much as 22%. One of the most effective ways to convince leads that they’re ready to start a free trial or to see a demo is to provide relevant case studies. . - MarketingSherpa. Gleanster.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

B2B Digital Marketer

OCTOBER 19, 2020

You lay that out in the rest of the book, you share case studies and testimonials, and then you have a call to action saying, let’s get on the phone. You know, getting mentioned in the wall street journal, getting mentioned by, um, you know, IDC or Forrester or Gartner, et cetera. Now I’m chomping at the bit.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Please keep me posted on your progress.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. And your prospects want you to connect with them through email, according to research by Forrester. Optimize for mobile.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Have a new statistic that shows the opportunity is growing faster than ever? According to one Forrester study, the payback of getting the right information in the right hands at the right time in sales alone could save up to 19% of SG&A expense. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

SEPTEMBER 7, 2016

Such as whitepapers, case studies, eBooks, buyer guides, videos, webinars, podcasts, infographics, use cases, kits, presentation decks, etc. Here’s a sneak peek at some of the statistics various companies found out when we conducted a competitive analysis for them. 3] Forrester. [4] 4] Forrester. [5]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. What will be the “next&# big issues in social media marketing? by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. Explore the statistics to find the opportunities. #

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . And now statistical evidence: . Source ). . . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89