The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. In reality, the TCO of an e-commerce project is a much better gauge of ROI. While it may seem like a given for your e-commerce provider to include updates in the standard product, this isn’t always the case.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. In reality, the TCO of an e-commerce project is a much better gauge of ROI. While it may seem like a given for your e-commerce provider to include updates in the standard product, this isn’t always the case.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

NOVEMBER 1, 2016

In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. We’ll explore these three main areas with visual examples and resources to learn more: Different Types of Paid Media Channel Options. Search Engine PPC.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database. Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

The ROI Guy

NOVEMBER 18, 2014

By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision.

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

The ROI Guy

NOVEMBER 30, 2011

Frugalnomics is in full effect, leaving few resources to evaluate opportunities and the organization risk adverse to change, giving more control to finance and requiring more economic justification on each proposal. Serious budget constraints make even high ROI projects hard to get approved.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

JANUARY 6, 2012

Frugalnomics is in full effect, leaving fewer resources to evaluate new opportunities and the organization risk adverse to change. Serious budget constraints make even high ROI projects hard to get approved. And with the buyer having fewer resources than ever, consultative facilitation becomes crucial to winning deals.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JANUARY 8, 2013

the Prospect should not wait to address the issue because they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). According to Forrester, less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

Enterprise software remains a bright spot as organizations strive to use software to automate business processes and improve productivity, Emerging investments in mobility, cloud and big data ramping up, but not yet “crossing the chasm” and as such, failing to make up for the growth shortfall.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. For a lead to qualify as a prospect, you must have proof they at least have a need for your product or service. SQLs are the leads that have been qualified by sales.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Buzz Marketing for Technology

JUNE 27, 2008

More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. How to Be a Supremely Productive Person: A Chat With John Halamka.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021.

ROI 52

ROI Top of Funnel Forrester CPO 52

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? In this “do more with less economy”, buyers have less resources and budget than ever to apply to new proposals. First you need to ignite the buying journey. What would your roadmap be on how to best bridge this Value Gap?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

DECEMBER 31, 2018

We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products. We talk about the power of reviews in B2B products. How do you convey all these product features to deliver ROI?

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. Read our case study here.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Optinmonster

JANUARY 15, 2024

You can come up with an appealing marketing campaign that resonates with your target audience if you know that customers bought your product to improve their productivity. But they take no further action after signing up and aren’t interested in using your product. But true evaluators show clear signs of deep product engagement.

Conversion Rate 107

Conversion Rate Conversion Tips Marketing Analytics Tools 107

Sprout Social

APRIL 6, 2021

A lead refers to any information that you can use to identify someone interested in your products or service. In other words, lead generation helps you establish your business as an invaluable resource to potential customers. You could also offer discount codes, case studies, webinars, whitepapers and more.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Content ROI Statistics. . #14. Blogging Statistics. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. link] Production Video Services Well, I must say…I found this blog post via Twitter. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. However, buyers are still educating themselves with white papers, case studies, and webinars. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

nDash

NOVEMBER 10, 2020

VC firms have infused tens of thousands of early- and late-stage cybersecurity companies with the money necessary to take innovation up a notch—not just on the product front, but in terms of brand building, too. Traditional advertisers and social media marketers alike have been using FUD for years to push products and services.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Optinmonster

JANUARY 15, 2024

You can come up with an appealing marketing campaign that resonates with your target audience if you know that customers bought your product to improve their productivity. But they take no further action after signing up and aren’t interested in using your product. But true evaluators show clear signs of deep product engagement.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. As always, if you have an additional tool or resource you'd like to share, please let me know.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Content4Demand

MARCH 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Modern B2B sellers must inspire as much as inform to cut through clutter in a way that even a unique product can’t do on its own anymore. Storming Sales.

DemandBase 68

DemandBase Account Based Marketing Content ABM 68

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. We launch a new product every month (like clockwork). From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. We launch a new product every month (like clockwork). From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

6sense

DECEMBER 10, 2021

Improve ROI through better real-time segmentation by: Leveraging 6sense Predictive to move customers through journeys faster. A Powerful Case Study. Using 6sense, Seismic recently uncovered an account that was using a competitor’s product. Recent intent topics. Timeline of all engagements. Catch More Waves.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100