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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Legislation & Public Policy. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. How to Be a Supremely Productive Person: A Chat With John Halamka. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. Esp with high consideration set products and long sales cycle, it makes it difficult to track. You can follow any responses to this entry through the RSS 2.0

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kodak also utilizes GrowYourBiz.Kodak.com , their blog where employees share their insights about products and services important to businesses of all sizes. 2010 All rights reserved.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Legislation & Public Policy. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Some Lawyers Advise Drafting Corporate Use Policies Now. TECHNOLOGY. Enterprise.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. First, do like Citigroup does, and cover your butt with a privacy notice applicable to your industry that's visible right on your social media account.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. How can you “train&# your CEO to use social media productively? Use your community to help you promote your products…Customer advocacy drives sales.&#. 85% of Inc. With that rapid adoption came a great deal of learning.

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What is personalized marketing and how is it used today?

Martech

Product recommendations. Giving customers product suggestions in the form of emails or ads can show them you care about their needs. And this practice can positively impact sales too; product recommendations can account for up to 31% of e-commerce site revenues, according to data from e-commerce personalization company Barilliance.