Content4Demand

MAY 26, 2020

Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. Forrester research shows that more than half (54%) of B2B companies characterized as “fully customer obsessed” achieve growth rates of more than 10%.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

WriteSpark

FEBRUARY 18, 2009

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer. Content Marketing. Sales Materials.

Social Media 120

Social Media Media Forrester Copywriting 120

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), Forrester ). Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. They can also coordinate things like catering, A/V equipment, and entertainment.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Metadata

AUGUST 30, 2021

These are the “5 steps to getting __ going TODAY” guides that shamelessly leverage our affinity for Buzzfeed-esque listicles to present real, useful 101-level steps to using and getting initial value out of your new product. Case study blog. Case study PDF. Case study slides. Case study presentation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These are the “5 steps to getting __ going TODAY” guides that shamelessly leverage our affinity for Buzzfeed-esque listicles to present real, useful 101-level steps to using and getting initial value out of your new product. Case study blog. Case study PDF. Case study slides. Case study presentation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. comprehensive reports that combine leadership interviews with in-depth analysis, charts, and case studies on data, digital technologies, innovation, and new competition.

Work Management 102

Work Management Marketing Management Research Organization 102

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. He always shares not only an interesting presentation but an actionable one. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Vidyard

MAY 18, 2018

Lead scoring is a method for identifying sales-ready leads by assigning values (points) based on predetermined criteria, e.g., industry and job title, website visits, video views, Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. aria-describedby="tt">webinar attendance, and form completions.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

LeadSloth

OCTOBER 15, 2010

Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. He told the story in a nice way, and illustrated it with a good case study. Jon Miller and Bill Binch presented a session on how Marketo uses Marketo internally.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! To anyone who thinks they can’t partner with a company like us because their solution set is too complex, I challenge you to watch this case study and tell me you still think that way.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Sales Forrester 52

Madison Logic

SEPTEMBER 21, 2023

You can leverage native ads to deliver valuable and educational content, such as industry insights, thought leadership articles, or case studies, directly to decision-makers within their target accounts. While many marketers view it primarily as a tool for gaining new logos, insights from Forrester suggest a broader application.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Write case studies, eBooks, white papers, etc. Cambridege, MA – [link]. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

DemandBase

MAY 17, 2019

There were also new features: role-based sessions jointly run by SiriusDecisions and Forrester analysts and an entire pre-conference day devoted to leadership and development. I got turned away at the door on two separate occasions because presentations were past capacity even before the scheduled start time.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Are the products and options presented meaningfully on a small screen? Is the navigation practical? People don’t engage with brands.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

The ROI Guy

OCTOBER 1, 2014

Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products.

Peer-to-peer 40

Peer-to-peer Forrester Training Storytelling 40

Televerde

APRIL 28, 2020

We focus on delivering relevancy, pricing and presentation of our technology and solutions. The SiriusDecisions Summit presents the chance to potentially uncover hidden opportunities that can help organizations see beyond the challenges we’re all facing. It’s a big role to say the least. These insights are invaluable and timely.

Demand 80

Demand Planning Top of Funnel Digital Marketing Funnels 80

Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) Meaning, what types of e-tailer buyers are present in the ecosystem, and which ones should you be focused on? Specifically: Translate ABM brand awareness from target accounts into website traffic. Implement funnel-based personalization through funnel/DRIP system.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

EMagine B2B Blog

SEPTEMBER 26, 2017

Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020. Yes, the messaging presented on your website should speak to your brand values. Premium content includes offers like white papers, guides, eBooks, case studies and blog posts.

Impressions 40

Impressions Marketing Websites Service Forrester 40

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Rusty Warner will provide you with a framework for defining customer-centric KPIs and some case studies for measuring contextual interactions. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Lightbox embeds present your video as the focal point of the page by loading your video in the center of the screen and dimming all other page elements.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Content4Demand

NOVEMBER 29, 2018

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The gap is narrowing before our eyes, as this Forrester report (delivered via PathFactory) illustrates in great detail. The Chatbots Are Coming!

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Content Standard

OCTOBER 22, 2015

In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. “Increasingly, we are seeing some pretty sizable increases in budgets,” said Senior Analyst Ryan Skinner, author of the Forrester report. What is the value of these pain points?

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

PureB2B

APRIL 20, 2016

Rather your content should help give a name to your buyer’s problem and present a possible solution without focusing too specifically on your individual product or service. Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. Nudge, being the operative word.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Rather your content should help give a name to your buyer’s problem and present a possible solution without focusing too specifically on your individual product or service. Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. Nudge, being the operative word.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Demand Gen Books to Read.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Hubspot

SEPTEMBER 21, 2020

Marketing teams are often tasked with creating content to support sales efforts — including case studies, presentation decks, and one sheeters. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Your sales department creates and uses its own sales content exclusively.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Planning MQL 78

Marketing Insider Group

JANUARY 6, 2020

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Demand Gen Books to Read.

Training 48

Training Demand Demand Generation Agencies Planning 48

Marketing Insider Group

DECEMBER 22, 2011

RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. RT @ MargaretMolloy : SAP #socialmedia case study: [link] work by @ MarkYolton @ BrianEllefritz & @ billrobbSAP #sm via @ elhoust : e6e6e6 ;'> October 4, 2011 10:22 am via TweetDeck Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Vidyard

OCTOBER 8, 2020

Lightbox embeds present your video as the focal point of the page by loading your video in the center of the screen and dimming all other page elements. Customer Story Videos Recommended Video Type: Case Study Customer stories are the bread-and-butter of middle-of-funnel content—basically every brand has them.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. B2B companies also find that presenting customer testimonials as case studies advances their sales process.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Adobe Experience Cloud Blog

JULY 12, 2010

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. It’s causing success. .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Sprout Social

SEPTEMBER 13, 2016

Let’s look at a case study from Jon Loomer. According to data from Forrester Research, 70% of U.S. When it comes to sharing this data with the rest of your team, Sprout’s reports make Facebook analytics digestible and ready to present. Facebook Ads are becoming a major part of marketers’ strategies. in direct revenue.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100