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Micro Focus to Share Insight into Why It Has Expanded Its Partnership with Televerde at Forrester SiriusDecisions Virtual Summit

Televerde

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Mockingbird Communications. +1 1 617 913 2404.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

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3 effective ABM strategies you should consider

Martech

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

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3 Lean PR Strategies Every Business Can Practice

Convince & Convert

Two of the best PR tools you can leverage are customer testimonials and case studies. After all, testimonials use your customers as your mouthpiece, and case studies present your business’ value propositions—backed up by proof of historical success and data. Both are powerful.

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BANT Qualified Leads: Accelerating Your Sales Journey

Only B2B

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

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Webinar: Risk Vs. Reward

Televerde

Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session.

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Rebalance Marketing and Sales Metrics with Customer Insight

Content4Demand

Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. Forrester research shows that more than half (54%) of B2B companies characterized as “fully customer obsessed” achieve growth rates of more than 10%.