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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Intent signals emanate from buyers’ interactions with content. Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIM Body of Knowledge TM. Journal of AHIMA. CIO Forums.

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Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. a case study, additional zero-touch tactics/assets, etc.) E-commerce has been on the rise for years but has had explosive growth during the pandemic. Automation.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Friends of Search Amsterdam. February 4, Amsterdam, Netherlands. Forward Marketing Summit Sydney.

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Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

world has fundamentally changed the dynamics of buyer-vendor interaction. It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past. Operational efficiency is important, but it is not the greatest challenge B2B marketers are facing today.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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The Future of B2B is Changing. Are You Ready?

Engagio

Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. CHANGE #1: Help Sales Own the Top of the Funnel.