A/B Testing Video on PDPs: How to Get the Most Out of Your Videos (+ Real Case Study)
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NOVEMBER 2, 2022
One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.
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