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A/B Testing Video on PDPs: How to Get the Most Out of Your Videos (+ Real Case Study)

Convert

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

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8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

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How This Print Company Grows 25% Each Month Selling Direct Mail

MindFire

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards.

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How to Market with Mom Bloggers

Convince & Convert

Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. You strategy always needs to have an “and” : the right vertical of bloggers AND a creative component that makes your brand stand out to their consumers. Don’t take on more than you can handle. Less is more.

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Vertical segments. It’s important not just to buckle down on content creation or case studies. Content is vital in B2B marketing, especially in a long purchase cycle.

ROI 91
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4 ways to advance your agency with your social media strategy

Sprout Social

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot

I work with companies like Facebook and Google to help promote their college recruitment events." This can be in the form of a testimonial, case study, or exciting statistic. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal]. Push your value proposition.