B2B Marketing Savvy

SEPTEMBER 30, 2009

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) Some companies have ready-made, very short names that could easily be developed for custom short URL use. is the default.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Pearl Digital Marketing

JULY 8, 2019

Post regularly (similar to how you’d post on a Facebook business page). Claim your Google My Business short name & URL. You can create content about your local industry or case studies about a local client or customer. Once you’re all set up: Respond authentically to all reviews. Create Location Pages.

SEO 74

SEO Ideal Customer Profiles Profiling Case Study 74

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Image courtesy of Giselle Bündchen’s Facebook account.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

FEBRUARY 18, 2015

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Webbiquity

JUNE 16, 2015

– Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Videos (63%). – Webinars (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JULY 12, 2010

Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page. Inbound Marketing Case Study: Trust eMedia. Generated a social media presence by joining conversations, networking, providing information and linking back to its main website via Twitter , Facebook and LinkedIn.

Case Study 28

Case Study Case Studies Social Media Studies 28

Unbounce

APRIL 10, 2019

Or you could send case studies and testimonials to leads that are further down the funnel. I’d also recommend using Facebook Pixels to retarget people who have shown interest in your business before and have a strong chance of converting at some point. You could promote your beginner’s guides and 101s to new leads, for example.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

RebelMouse

MAY 2, 2022

Click here to read the full case study on Google’s web.dev blog. Signed Exchange: Case Studies on Performance. We have seen a positive impact from Google and Facebook as a result. This update provides the ability to replace a file and keep the same URL. Smart Cache Upgrades. Replace Image Functionality.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

Outgrow

JUNE 11, 2020

You can use the Outgrow builder to direct users to your social media profiles – Facebook, Twitter, and Vkontakte. You can access this feature in the results settings under ‘Redirect URL’. You can send and fetch this data from other places by using URL parameters. Add Links To Your Pinterest and Instagram Handles.

Outgrow 52

Outgrow Product Ideal Customer Profiles Paid Search Agency 52

Televerde

DECEMBER 14, 2020

Through valuable content like webinars, videos, ebooks, case studies, and more, you can build credibility and establish yourself as the solution provider for prospective leads. Promoted Facebook posts. Here are the top lead sources to focus your lead generation efforts: 1. Content Marketing. With over 4.41 Sponsored tweets.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Optinmonster

MARCH 30, 2021

Plus, you can talk to potential clients and allow loyal shoppers to buy products directly through Facebook Messenger. You can send gentle reminders to your shoppers via Facebook, email, or SMS to let customers know their favorite products are still waiting for them. Though this isn’t the only channel of communication.

Rules 71

Rules Trigger Marketing eCommerce Paid Search Agency 71

KEO Marketing

NOVEMBER 23, 2015

Unlike other tactics, video marketing can help you add a new dimension to your story, combining many of the benefits of case studies, educational content, and targeted messaging. In that extremely short period of time, you got: Case study content: The video reveals how ALWAYS UP solved a serious business problem for a busy retailer.

Video Marketing 48

Video Marketing Planning Paid Search Agency B2B Thought Leadership 48

Optinmonster

MAY 13, 2020

We’ve written a case study that shows how Whole Whale increased email signups 100% and lifted conversion by 62%. Let us know on Facebook , Twitter , or in the comment section below. In fact, with the right content upgrades, you can grow your email list 10x faster than other methods. If so, how did it work?

Lock-In 117

Lock-In Top of Funnel Conversion Content 117

Valasys

FEBRUARY 5, 2024

Here are some key advantages: Social Media Marketing: Platforms like Facebook, Instagram, and Twitter provide businesses with powerful tools to connect with their target audience, build brand awareness, and drive engagement. Local SEO: Local SEO focuses on optimizing your online presence for local search queries.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Zoominfo

DECEMBER 19, 2018

Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. Elite Marketing Pro. Jesse Hanley.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Valasys

MARCH 5, 2020

To geotarget your website on Google uses the following: Locale-specific URLs for your site or page Hreflang tags or sitemaps to let Google know which page apply to which locations or languages Specify your website’s target locale using the International Targeting Report if your website has a generic top-level domain such as.com,org or.eu.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Using a live video platform, you can distribute a live stream’s URL through ad units across the web.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JUNE 6, 2018

Goals track visits to specific site URLs—such as thank-you pages that appear after a desired action is completed, enabling tracking of a specific number of downloads, shopping cart purchases, free trial subscriptions, etc. For example, run three separate Facebook ads: one targeted to Baby Boomers, one to Gen Xers, and one to Millennials.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Ambal's Amusings

JANUARY 28, 2010

More businesses will embrace social media as the case studies and proven ROI cases surface. Youtube Channel url, facebook url, fanpage url, twitter url, blog url. I have never been very good with predicting the future so I am sure other people will have better and more accurate answers!

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Hubspot

MARCH 19, 2022

If your competitors have any collateral like case studies, take a close look at it. When brainstorming brand names, check with a company like Bluehost or GoDaddy to make sure the corresponding URL is available. One way or another, dig in. You’ll also want to snag the social media accounts with your desired name.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Biznology

NOVEMBER 8, 2012

If you’re interested in the case study, please read on. Case Study: US Open Marketing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. IBM sponsors the event.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. This page is also designed to generate a unique URL per email address automatically. And email is 40 times more effective for campaigns than social media fronts like Facebook or Twitter.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Zoominfo

OCTOBER 5, 2021

Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). From numbers 4-6, I would add: Create, Optimize, Promote.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Optinmonster

APRIL 1, 2021

You can communicate with customers via Facebook, email, and SMS too. Now you’ll need 2 pieces of information: Facebook ID. Then you’ll need your Facebook ID. The number in your widget’s URL is your Facebook ID: And that’s it! Distribute coupons. Take reservations. Create custom quotes.

Rules 64

Rules Trigger Marketing Display Click Rate 64

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. . AdEspresso used facebook ads to retarget people who had already visited the website. Check out campaign types and examples to power the top of your funnel here. . Bottom funnel: The potent, high-converting stuff. Example: AdEspresso. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Ledger Bennett

AUGUST 15, 2019

If you haven’t heard of the phenomenon before, it’s called “Zero-click searches” in which a user looks up a specific query in a search engine and locates the information they need without clicking into any third party URL. Competitive advantage information, full walkthroughs of issues you’ve faced, case studies of previous projects, etc.

SEO 40

SEO Trends Paid Search Agency CPL 40

Single Grain

FEBRUARY 23, 2021

Are you looking to create a Facebook ad, but you don’t know where to begin? With 9 million businesses advertising on Facebook in the second quarter of 2020, there’s an abundance of ads that make it harder than ever to make your brand stand out. Interestingly, the ad’s URL has the name of its main competitor—Shopify. SiteGround.

Top of Funnel 145

Top of Funnel Facebook Work Management Marketing Management 145

Optinmonster

SEPTEMBER 21, 2020

It currently hosts over 475 million blogs and has become more popular than Facebook for people aged 18-25. 8 Benefits + 12 Case Studies. When you sign up, make sure to create your OptinMonster account with your Tumblr website’s URL. URL exactly matches. We’ll get into more detail on that later.

Lead Capture 72

Lead Capture Lead Scoring Lead Ranking Marketing Qualified Leads 72

Directive Agency

APRIL 15, 2022

This can include direct traffic which basically means the user enters the website’s URL directly into the browser. It can also include referring traffic such as other websites which have the URL as a link within their own website. Solutions – phrases or keywords that include words such as top, best, reviews, or case studies.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Optinmonster

MARCH 24, 2020

We’ll use the Popup which, as you’ve seen from our case studies , has achieved high conversions for OptinMonster customers: Choose from one of our many pre-built templates. And don’t forget to follow us on YouTube , Twitter , and Facebook for more killer tutorials and in-depth guides. Choose Display Rules.

Intent 70

Intent Click Rate Display Rules 70

EveryoneSocial

OCTOBER 17, 2018

In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Direct traffic: Audiences who visit your website by typing your URL into your browser. Liking a client’s Facebook post. Studying prospects on LinkedIn and Twitter before a meeting.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

SmartBug Media

AUGUST 12, 2020

SSL certificates: Have you noticed “http” or “https” at the beginning of URLs? For example, with Moz Local, you can update your information in one place and have that information disseminated to several different directory listings, such as Google My Business, Yelp, and Facebook.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. AdEspresso used facebook ads to retarget people who had already visited the website. Check out campaign types and examples to power the top of your funnel here. Bottom funnel: The potent, high-converting stuff. Example: AdEspresso.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

markempa

MARCH 16, 2015

Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. MarketingSherpa Case Study: Using LinkedIn for Lead Generation: 6 Lessons. Reach out to former clients. You might also like.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120