Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
Paul Gillin
JULY 15, 2011
Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. It’s not the concept of the case study I don’t like; it’s the format.
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