Pam Didner

NOVEMBER 5, 2020

Case studies. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. If your solution has strong use cases in healthcare, then you would want to apply the industry filter to narrow down your efforts to organizations in that vertical. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Oktopost

APRIL 9, 2019

These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations. Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Webinars and public forums entail lead qualification and follow-up with prospects. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Conversica

OCTOBER 10, 2018

Reddy is a recognized expert in natural language processing (NLP) and computational linguistics who has designed, developed and contributed to dozens of NLP systems used in production in a wide array of use cases and industry verticals, from healthcare, business intelligence, and life sciences to legal and ecommerce. sara@bospar.com.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Hubspot

JUNE 29, 2020

For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Second, LinkedIn's Business Solutions are expansive. That's where my third reason for loving LinkedIn comes in: case studies.

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

Hubspot

AUGUST 21, 2023

Identify 2-3 verticals. For example, maybe your verticals are hospitality and retail. Once you've figured out which verticals to target, you're ready for step 2. It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

BenchmarkONE

DECEMBER 8, 2021

If you were searching for dog beds on Google, you best believe it’ll serve you with recommendations of top-selling product listings on its app everywhere–Facebook, Instagram, Twitter, news sites, and even within its own app. Spotify’s Discover Weekly playlist is another great case study on how to marry user needs with automation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

RebelMouse

MARCH 27, 2019

We help you keep up with Google, Twitter, Facebook, Instagram, LinkedIn, e-commerce, etc. Case Studies for Every Vertical RebelMouse just works. The Always-Modern Platform Unlike WordPress and custom CMS solutions, RebelMouse continuously iterates in the cloud for you. The only way to stay modern at scale.

CMS Development 41

CMS Development Paid Search Agency Enterprise Management Work Management 41

Computer Market Research

JUNE 11, 2014

Who is following you on Facebook, Google Plus, Twitter, LinkedIn, and so forth? Providing information on a case study where are partner surpassed their quarters’ sales goal as a result of accreditation is enough motivation to drive partners to receive proper training. Synchronized Partner Marketing. Promote Open Dialogue.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Hubspot

JUNE 10, 2015

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. On Facebook, you may get as many as 1 in 200 impressions; on LinkedIn, it’s common to receive 1 in 500.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Directive Agency

JUNE 13, 2018

So, if you’re doing anything in your marketing right now that’s mass marketing, where you can’t segment the company you’re targeting, or the titles, verticals, and actually layer it — then I would argue that that is going to be wasted spend with the majority of it not driving any net new business impact for you.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Belkins

JULY 15, 2019

Attach an article to your signature, follow up your B2B sales leads with an offer to send a guidebook or a case study - be as informative and non-generic as B2B rules allow. If your colleagues have a couple of fancy case studies to explore, let them do it — everyone appreciates an expert willing to share some insights.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Online Marketing Institute

DECEMBER 23, 2010

Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike. Are you following @kodakidigprint on Twitter?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

AUGUST 19, 2020

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. In the SaaS vertical, hyper-personalization manifests itself through account-based marketing (ABM).

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Buffer

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. percent of businesses use and are currently active on Facebook — the most among any other social media network.

Facebook 112

Facebook Research Lead Scoring Lead Ranking 112

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Combating Rising Facebook Ad Costs. billion daily active users – which makes up 60.6%

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

JULY 14, 2020

Not every business needs to market on Snapchat and LinkedIn. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Choozle

NOVEMBER 6, 2019

After putting together a case study on their adoption of Choozle, we wanted to understand more how they integrated programmatic advertising into their overall marketing solutions for their clients. Not Facebook or LinkedIn, but Choozle. MSJ: Have you seen any immediate on your team? Or with your clients? It’s a win-win!

Top of Funnel 13

Top of Funnel Advertising Agencies Paid Search Agency ROAS 13

Convince & Convert

MAY 29, 2018

45 percent of people watch more than one hour of Facebook or YouTube videos per week. Facebook videos. LinkedIn videos. Facebook: 16:9, 600 pixel minimum width, 720p, up to 240 minutes, but average view length is 15 seconds. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Vertical Video.

Video Marketing 150

Video Marketing Campaigns Ad Frequency Youtube 150

Hubspot

DECEMBER 16, 2011

Plop these leads into lead nurturing campaigns that offer vertical content and information related only to the industry in which they work. Social Media Intel: Is this lead present on social media sites such as Facebook, Twitter, and LinkedIn? What kind of information can you gather from their interactions on these sites?

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Infographics are liked and shared on social media 3X more than other any other type of content.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

MAY 24, 2023

8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads. As the world’s largest social media platform, Facebook remains a key channel for businesses looking to grow and generate sales or leads on social media. 9) 92% of marketers in the U.S. Social Pilot ).

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Single Grain

JUNE 1, 2021

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight [Case Study]. Learn More: * Vertical SaaS: The Future of SaaS Is in Niche Industries * How to Get More Responses From Your Cold Emails * SaaS CAC: A Guide to Customer Acquisition Costs. What Makes SaaS Cold Emails Different from Other Industries?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Vidyard

SEPTEMBER 11, 2019

Facebook Video Length. Successful in-feed Facebook videos tend to be 24 to 90 seconds long. Facebook videos are permitted to roll for an epic four hours, but just because you can upload Gone with the Wind doesn’t mean you should. Facebook Live is a great way to connect with customers in real time.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Single Grain

JUNE 12, 2023

With how prevalent short-form content has become, this video platform has steered into that curve by featuring highlighted shorts that users with increasingly limited attention spans can watch: These shorts can be interlaced through a variety of social sites like Instagram , Facebook, LinkedIn, Twitter, TikTok and more.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Vidyard

FEBRUARY 19, 2021

indicated that a video being too long would strongly deter them from watching Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. Facebook Video Length 1.3 LinkedIn Video Length 1.4 Case Study Video Length 3.6 How Long Should Videos Be on Social Media?

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Conductor

DECEMBER 10, 2019

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” They have their own Facebook groups, some of them have blogs. They’re like little case studies that you can use to educate yourself. This conversation has been edited for length and clarity.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. The most critical data, in this case, is the headline. First horizontal swipe.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

KoMarketing Associates

OCTOBER 6, 2014

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform. Areas of Distribution.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120