SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023. Get your complimentary copy of the Forrester wave report now. ITA Group designs events that meaningfully connect with attendees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” And the most successful case studies are precisely those that embrace this approach.”. People don’t engage with brands.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

DECEMBER 9, 2010

However, research from Forrester, Inc. Companies almost invariably fire out their Facebook status updates during the workday. However, research from ExactTarget and CoTweet (disclosure: both are clients) found that 65% of Facebook users do not log-in during the workday, but rather at night and on weekends.

Mobile Marketing 115

Mobile Marketing Forrester Case Studies Social Media 115

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Adobe Experience Cloud Blog

MAY 16, 2010

case studies and demos). The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester CEO, George Colony, even maintains his own blog to share his insight with such posts as “Beyond iPad Yadda Yadda” and “Would Henry Ford Have Been a Blogger?”.

Social Media 48

Social Media Media B2B Forrester 48

Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Specifically: Translate ABM brand awareness from target accounts into website traffic. Why we care.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

SnapApp

NOVEMBER 1, 2016

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Facebook offers several different types of paid media opportunities, both within the feed and through its network of partners (including Instagram.) Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Content Standard

NOVEMBER 11, 2014

Buyers want case studies and testimonials to show how a product solves a problem and achieves results. Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Thanks to Facebook’s autoplay feature, more people are watching videos than ever. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. SMX West & East. Forward Marketing Summit Sydney. B2B Marketing EXPO – London.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. In fact, the list is too long! Check it out here. How to Create a Documented Content Marketing Strategy.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. They are Google, Facebook, IBM and Amazon. With each topic, we have included some case studies and examples.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Why not create a LinkedIn Sponsored Content Campaign that promotes awards and achievements, case studies, new product feature releases, analyst reports, etc.? Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. The book prior to that The Amazement Revolution I had approximately fifty companies that I represented as role models and case studies throughout the entire book.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” Consider your user base and their devices when creating your next email template—it’ll pay off.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York. Digital & Content Marketing Summit – San Francisco.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. New Ebook: Top 5 Mobile Marketing Case Studies. Study marketing strategies to take advantage of mobile's growing influence. Trend 1 - Mobile Advertising Spend is on the Rise. By 2014, it has been projected that the U.S. Connect with HubSpot :

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

WebMarketCentral

JANUARY 28, 2009

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. 57% of all content is shared on Facebook.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Convince & Convert

FEBRUARY 7, 2017

Today, brands are no longer relying on Facebook alone to promote their products and services. This feature offers a professional-looking profile and lets you pull your contact information from Facebook, while retaining Instagram’s shoppable links. Image via Forrester. Ad recall from Instagram is 2.8 Run a Contest.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40

Social Media ROI Practices Media 40

Oktopost

APRIL 4, 2023

We’ve gone from Facemash to Facebook to Meta, from Musical.ly In 2022, Forrester found that just over half of consumers had low trust in their financial services provider, but that there were high rewards available to those who could instill trust. Read our case study here. For so many reasons.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools.

Twitter 20

Twitter SEM Tools Practices 20

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122