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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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Why Case Studies are a Necessity for B2B

KoMarketing Associates

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase. Establish Credibility.

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11 inspiring case studies of digital transformation

Biznology

Need some examples? Here are 11 inspiring case studies of digital transformation. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Like this post?

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AI in B2B Sales and Marketing: Uses and Case Studies

Lake One

Today, we’ll look at the roles of AI and some real-world examples illustrating how the technology is leveraged from day to day. Salespeople have always found the more information they have, the easier the sale is. As with all AI programs, the idea is that you’ll get more valuable information as time goes by.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. But what exactly is thought leadership content marketing ? Quick Takeaways.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor.