Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? Because you’re helping to motivate happy customers to speak about you positively to others. Here’s why.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Contact some of your early adopters to create case studies. Generate buzz about your company.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. This is my new discovery. Recently, they are writing more posts, and some good ones too!

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. Think creatively about how to reach people when their options for travel are limited: Package up your best client case study and product information and get it on their desk either at work or at home.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?). Seed this on Newsvine.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

NOVEMBER 18, 2016

Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?”

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Lead scoring helped to prioritize and elevate active leads with firmographic fit to the sales team, which would go on to turn prospects into closed revenue.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. We use Eloqua to support direct messaging for the revenue administration.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. They are like, “Why do you want to help me?” Customer-centric Marketing: Adding fun to B2B [Case study].

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Marketing Insider Group

DECEMBER 22, 2011

juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. RT @ MargaretMolloy : SAP #socialmedia case study: [link] work by @ MarkYolton @ BrianEllefritz & @ billrobbSAP #sm via @ elhoust : e6e6e6 ;'> October 4, 2011 10:22 am via TweetDeck Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. I got the idea while I was at Eloqua. If not, you should.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

The ROI Guy

MARCH 6, 2017

We find that often it takes someone from outside the company to help product marketers and sales specialists lose their product focused blinders and the complexity of the inside-out approach. However, ADP offers a wealth of human capital management (HCM) services to help clients build a better workforce.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. How Does Leveraging Databases Help Drive ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Which campaigns are helping sales and which are not?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Kapost

MARCH 17, 2017

Benefit : Brand guidelines support alignment and help eliminate never ending updates. Here are a few stats that might help prove my point. This could include an eBook that needs to be rewritten in accordance with new messaging, or a case study that needs updates based on use-case changes. Don’t trust me?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Tools that help with landing page creation are abundant and cheap. Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Zoominfo

OCTOBER 14, 2021

This is largely due to security services, such as Mimecast, that help protect against threats like phishing attacks by obscuring whether the intended addresses were valid. This provides us with invaluable insight into potential features ZoomInfo customers may find useful and helps us validate email contacts in our database.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. The end goal was to give their sales team powerful tools to help better engage key prospects and move them through the funnel faster.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Televerde

DECEMBER 19, 2017

Televerde helped one manufacturing client implement marketing technology to sell more hot tubs. Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Read the manufacturing case study now. The Time to Add Technology Is Now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Heinz Marketing

SEPTEMBER 3, 2018

Rely on the team and the ensemble you have around you… there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you’re trying to communicate to, and those you are trying to better understand.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. Data: Fresh, accurate info to help you plan, prioritize, and personalize your account based marketing benchmarks The importance of data quality 3. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Webbiquity

OCTOBER 27, 2015

and 3) how exactly does that help the individual business buyer in his or her job? Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

FEBRUARY 20, 2014

According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. When you create content think about how each piece is going to help your buyer with their needs and where it is most appropriate in their buying cycle. How much content do we create?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Conversica

OCTOBER 3, 2018

The new assistant aims to help busy admissions teams engage prospective students in a personal, yet automated way. Our industry-leading AI Assistants help thousands of companies across a dozen industries to more effectively engage their leads, and we are excited to deepen our commitment to the education industry.”.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Fresh, accurate info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58