Content4Demand

OCTOBER 16, 2020

Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations. Also mark your calendars for Content4Demand’s case study on Monday, October 25, at 2 p.m.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

DECEMBER 19, 2011

Marketers define “challenges”, such as sharing content, making a referral, creating case studies, or providing a reference, and the system issues points to advocates who perform them. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Influitive tackles the control issue head on.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get into the business world and joined Bain & Company as a management consultant; from there, I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Contact some of your early adopters to create case studies. Track competitors. Do you have direct competitors?

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. This is my new discovery. Recently, they are writing more posts, and some good ones too!

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. Marketing Automation. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Ledger Bennett

MARCH 12, 2020

Think creatively about how to reach people when their options for travel are limited: Package up your best client case study and product information and get it on their desk either at work or at home. It’s likely they’re at home so it’s a good time to try this. . Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?)

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Whatever happened to the Eloqua Experience? 4) Plan on presenting what you learned to your team when you return.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” I think that the Demand Gen Report and MarketingSherpa are doing a great job with the different research studies they’re putting out, and the case studies that they have.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

FEBRUARY 4, 2014

If you notice Lily watched a series of four of your videos and opted to give her email address to view the case study video, then not only is she interested, but you should follow up with some targeted content matching her specific product interests right away.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. He told the story in a nice way, and illustrated it with a good case study. In this post I’m giving a short impression of the Marketo Summit.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. .” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. We use Eloqua to support direct messaging for the revenue administration. How do you decide on a marketing automation software solution?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. Customer-centric Marketing: Adding fun to B2B [Case study].

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Marketing Insider Group

DECEMBER 22, 2011

juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. RT @ MargaretMolloy : SAP #socialmedia case study: [link] work by @ MarkYolton @ BrianEllefritz & @ billrobbSAP #sm via @ elhoust : e6e6e6 ;'> October 4, 2011 10:22 am via TweetDeck Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

NuSpark Consulting

JANUARY 21, 2012

The books is packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool. From the cofounder of Eloqua, the largest marketing automation platform for the enterprise, Woods discusses the complex B2B lead-to-sales process, demand generation strategy, and of course the lead nurturing process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

The ROI Guy

MARCH 24, 2013

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The ROI Guy

MARCH 6, 2017

This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. The campaign was a success, with 100 assessments delivered a month, fueling large enterprise migrations and software assurance licensing deals, and accelerating migrations by 6 months or so.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. And that’s a wrap!

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Step 3: If you choose to upload your own list, follow the file guidelines and submit. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

APRIL 4, 2018

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Awareness stage webinar vs Consideration case study). CTR, Unique CTOR, Forwards/Shares and links clicked on. Adam Honig. Spiro | CEO. . . Christine B. Whittemore.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Jonas Construction Software saw a huge increase in the number of leads and opportunities since implementing video.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Zoominfo

OCTOBER 14, 2021

To learn more about ZoomInfo’s data quality and how we can help your team hit their number, check out the following case studies: How marketing automation provider Eloqua decreased bounce-backs by approx. We’re constantly investing in our technologies and our team to provide even greater value to our customers.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Televerde

DECEMBER 19, 2017

Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Read the manufacturing case study now. Marketing Automation Technology Sells More Hot Tubs. Televerde helped one manufacturing client implement marketing technology to sell more hot tubs.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You can read a case study here. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52