DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Hinge Marketing

OCTOBER 26, 2022

Visibility can be improved with the right strategy and a marketing program that focuses heavily on educating audiences and demonstrating expertise.In If you are interested in growth, make sure your sales, marketing, and business development activities are aligned on one thing: freely sharing your expertise in educational content.

Software 109

Software Buy Trends Case Studies 109

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale. Early on, buyers are curious.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Spiralytics

NOVEMBER 17, 2022

Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. Have Your Content Validated by an Expert. Hubspot does a great job with their case studies. Establish Trust Super Early. Source: HubSpot.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! Pure education. 2017 - Sept. So, that’s exactly what we did.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

FEBRUARY 13, 2023

was just information listed on a web page. Titled Digital E/Scapes , this activation was also designed to educate hotel guests about NFTs. This requires extensive research, ideation, prototyping and validation.” “We made the web page interactive. runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI.

Paid Search Agency 94

Paid Search Agency Web 2.0 Budget Programs Case Studies 94

Zoominfo

JANUARY 19, 2021

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Contently

MARCH 22, 2022

Choosing to understand search intent over keyword stuffing is important because the ultimate aim is not to rank on Google, but truly help readers and provide them the information they came for. BOFU content often includes case studies, product reviews, white papers, and direct product comparisons. Zapier is an excellent example.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

Aberdeen

MAY 19, 2023

They seek videos that engage and provide valuable information. Some buyers, especially in later stages of decision-making, opt for longer, more detailed videos to make informed choices. User Case Studies: Real-world success stories demonstrate the value and capabilities of potential vendors.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Directive Agency

JUNE 10, 2020

But w e strongly believe that the most qualified leads are generated with our educational content. These are webinars, studies, PDFs, and other types of online or downloadable content. As a SaaS company, we can accumulate and analyze a lot of information. LinkedIn Twitter. LinkedIn Twitter.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Marketing Interactions

OCTOBER 8, 2020

Wrestling to understand a lot of conflicting information gathered during research. Unsure about the validity of their business case. Most of the information they gather and conversations about solving the problem take place without your sales rep in the room. Sales has the opportunity to DO that education via content…”.

Buy 77

Buy B2B Peer-to-peer Work Management 77

ClearVoice

DECEMBER 13, 2019

How is it different from a case study? First things first, many people confuse a ‘case study’ with a ‘customer story’ — and for good reason. Case studies focus on numbers, results and outcomes, without adding the ‘why’ or the ‘how’ behind them. Customer stories deliver important information creatively.

Burn Rate 93

Burn Rate Work Management Case Studies Case Study 93

Content4Demand

OCTOBER 27, 2020

B ut I’ve found that there are so many other ways you can tap your community to validate your messaging, educate your audience and inspire them to learn more about your company. In the past, we’d sometimes struggle to find clients willing to engage in case studies and roundtables for fear of divulging competitive information.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Convince & Convert

NOVEMBER 16, 2015

Form your content topics around answering customer questions, providing resources to prospects, and delivering industry information that might be useful to your audience. Two of the best PR tools you can leverage are customer testimonials and case studies. Get More Mileage. Both are powerful.

PR 139

PR Marketing & Strategy Practices Business 139

BOP Design

APRIL 26, 2019

Lack of Information. Your B2B web design and content should educate visitors about the benefits of your firm’s products or services. If your website lacks critical information, you won’t convert any visitors into prospects. You don’t know where to look first or how to process all the information.

Marketing Websites 86

Marketing Websites Allocation B2B Advertising Agencies 86

Directive Agency

JULY 31, 2023

Sumo Logic – Content Marketing Glossary Campaign A great way to get a lot of backlinks, increase traffic and brand awareness, and educate your buyers, is to create a comprehensive glossary resource. Use that information to speak to the right people in your campaigns or blog posts. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Jackie Walts

MARCH 2, 2022

For demand generation, the goal is to get someone to willingly give up information so you can sell them your product or services. But to do that, you need to have a place for them to give that information up. Get any information you need to route a lead and determine the quality. You know, “generate demand”. Now test your form.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56

Hubspot

MAY 6, 2021

While that might be the case, you might also fail to create the market, or need to spend time and energy educating customers on the value of your new idea. Before we get into the step-by-step instructions of how to do your own analysis, let’s look at the results of two very different case studies. ElderCare Case Study.

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

ClearVoice

MARCH 22, 2021

Bottom-of-the-funnel content validates buyer decision and purchase. This is a great example of middle-of-the-funnel content because it uses customer validation to support the buyer’s research and evaluation process. In this case, it works as a more hands-off sales content approach for validating the buyer’s decision and purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

BenchmarkONE

FEBRUARY 16, 2022

You decide to commit your focus to higher education, narrowing your target marketing and focusing on one ideal buyer – John, the CMO of a university. Education level. How do they consume information online? So you create a free social media brand guide for higher education. Validate Your Decision and Start Marketing.

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67

Convince & Convert

APRIL 11, 2016

Instead, they are on a journey to become better informed and better educated. Is your topic a “must have” that will educate the audience on how to overcome a pain point or demonstrate how they will achieve better outcomes? They don’t want to feel like they are attending a sales pitch, or that you are asking them to attend one.

Webinar Metrics 102

Webinar Metrics Marketing Management Tips Case Studies 102

markempa

JANUARY 19, 2015

For example, if you have a webinar, send them a follow-up email with more information. Don’t sell; educate and help. Most case studies and whitepapers have a sales edge to them. The content must be educational and helpful. Once you’ve determined who they are, you need to support a continuing conversation.

Tips 120

Tips Sales Qualified Leads Features Lead Ranking 120

Salesforce Marketing Cloud

JUNE 28, 2023

Your potential customers today are more informed (and skeptical) than they’ve ever been. Pitching with information your prospective customers already know shows apathy — and a lack of awareness. Customers may be showing up more informed, but that doesn’t mean using the pitch to educate them is no longer useful.

Tips 98

Tips Lead Ranking Lead Scoring Customer Satisfaction 98

Madison Logic

SEPTEMBER 8, 2022

The organization may need more education on a problem they’re facing, why they must address that problem now, and who is best suited to partner with in solving that problem. This strategy results in higher awareness and education for an individual or “lead” across the entire buying committee within an account. . Title/role .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

ClearVoice

MAY 12, 2022

Inform, motivate, connect, and educate employees. Share case studies. Include words that add an element of scarcity, social validation, or words that remind your email list of their burning issues. Don’t overcrowd your newsletters with too much information or design elements. Share product updates.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

KoMarketing Associates

FEBRUARY 9, 2016

Informative. We’re curious about the products we invest in, and gain validation in our choices when we see an inside view the general public can’t or doesn’t. Sometimes we like a few laughs with our information. Case Study. Case studies can be similar to customer testimonials (below).

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. Case studies.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Cold, hard, shiny, indisputable, numerical validation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Cold, hard, shiny, indisputable, numerical validation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” This means you’re dealing with informed buyers, and you’ll need to know your prospects’ needs inside and out to prove value. What you’ll learn: What is a sales call?

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Ranking 69

accelerate agency

JANUARY 16, 2022

Or do they need you to educate them a little on what the service is all about? If you’re bringing to market a new technology, they’ll probably need a bit more information. This is considered a valid link building strategy. We know words don’t mean much without proof, so we’ll let our case studies do the rest of the talking.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

Or do they need you to educate them a little on what the service is all about? . If you’re bringing to market a new technology, they’ll probably need a bit more information. This is considered a valid link building strategy. We know words don’t mean much without proof, so we’ll let our case studies do the rest of the talking.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Valasys

JANUARY 17, 2020

Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed. B2B marketers should focus on creating pieces of content to educate their audience groups. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64