Televerde

JANUARY 11, 2021

Include pain points and verticals as categories on your menu to bring back lost leads. Only 43% of B2Bs say they have a documented content marketing strategy. Make sure you’re investing in the types of content your leads want like product comparisons, case studies, and peer reviews. Rethink Your On-Site Experience.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Bring in 7 new customers per quarter from a specific vertical. Relevant case study or use case details. Collect details.

Template 103

Template Case Studies Case Study Stats 103

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Scoop.it

OCTOBER 29, 2019

In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople. Source CMI ). Why is this number so low?

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

The Point

JUNE 18, 2013

Our rules-based discovery tools surface presentations, documents, and other marketing content that speaks to the exact information need of buyers. (HS) Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. HS) Content has become the fuel for so much of marketing these days.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

ClearVoice

AUGUST 1, 2023

CS Case Study CX Initiative At ClearVoice, we wanted to take a deeper look into the satisfaction of our customers to understand how to provide more value. At ClearVoice, a cloud-based document management company wanted to cancel its $100,000 yearly contract due to quality concerns and internal issues.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

nDash

DECEMBER 14, 2020

“Experienced copywriter with five years of industry experience creating blogs, whitepapers, web content, sales materials, email campaigns, and social media for clients in multiple industry verticals — including infosec, telecom, software development, marketing, manufacturing, and more.”. Software documentation . Hajar Khizou .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Optinmonster

MAY 20, 2022

You may use the same Standard Event for all pages on your website, or choose different Standard Events for different pages, as detailed in the use cases listed later in this article. It should look something like this: We recommend dropping this code into a text document for easy access. This is indicated below in blue.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. Documentary-like case studies, and more. Do you have a documented video strategy? Helpful how-to videos. Thought leadership interviews.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

ClearVoice

MAY 21, 2019

Supporting a variety of clients in different verticals and consumer sectors, they do sometimes come up against mental blocks, or hit plateaus where they feel like they can’t find any new approaches. Maybe together you could create some testimonials or case studies. Is there a story behind the work you did together?

Tips 87

Tips FAQ Work Management Content 87

ClearVoice

AUGUST 10, 2020

It doesn’t help that content in this vertical is often highly regulated and regularly scrutinized — internally by legal and compliance teams and in many cases, externally by state and federal regulators like the Centers for Medicare & Medicaid Services — before it ever hits a screen or other delivery channel. How to do it.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Martech Advisor

SEPTEMBER 11, 2019

Microsoft’s decades-long history teems with innovation, but the company recently has struggled with well-documented snafus thanks to its siloed mindset. When our company committed to becoming holistically agile, we trained staff representing all verticals on the agile scrum process.

Paid Search Agency 53

Paid Search Agency Companies Work Management Verticals 53

SmartBug Media

JANUARY 30, 2020

When it comes to white papers and case studies, gate your content to generate new leads. If you’re a software company, create categories based on company size, vertical, ideal customer profile, and geography. These sites will include customized marketing materials and documents. To combat overwhelm, profile your partners.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Content Standard

MAY 5, 2021

Rather than giving the freelancer a large volume of documentation at the beginning, McSweeney suggests that marketers ask which resources the writer will find most helpful. “If you are a large company, let us know what your verticals are. I would rather have you spend time teaching me about your audience,” she explained.

SME 111

SME Case Studies Paid Search Agency Intent 111

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. Amazon’s customer-centricity is well documented, but I wanted to cover it here because of how they use data to drive innovation. Being customer-centric is not only about having a “think digital-first” mindset.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Directive Agency

MAY 22, 2018

One of the best things you can do for internal marketing is to organize all of your accounts, categorize them so you can see the verticals, industries, and services you provide to each. Then, attach case studies, results, and specific talking points. Imagine how much better your sales development team could do.

Video Marketing 40

Video Marketing B2B Sales Paid Search Agency Verticals 40

Hubspot

OCTOBER 11, 2019

Do they have the company size, location, and vertical of all their prospects or clients? Other than working with your marketing team to document gaps in the buyer's journey and create a buyer persona together, your sales reps can work on their prospecting skills. These details are important for closing deals.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

Heinz Marketing

AUGUST 30, 2021

It’s a business case where a seller learns these skills, and then they have to apply it in market where they select, plan, engage and create a real-life opportunity, and then defend it in a video case study, and then document their journey. And inside my basket it’s primarily broken up three different ways.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Buzz Marketing for Technology

JUNE 27, 2008

Document Management. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blade Servers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

MAY 13, 2014

So while case studies and demo videos are fine, save your more sales-focused content (estimates, free trials, etc.) We create buyer personas as part of our onboarding process and everything we do from content offer to daily tweets is centered around that document. for the next stage.

Template 28

Template Top of Funnel Buyer Personas Personalization 28

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

Hubspot

NOVEMBER 4, 2016

HBR is a scholarly magazine that publishes research, case studies, and statistics on a variety of different topics, including business, leadership, strategy, and economics. Vertical Measures suggests that you let the research drive the topic and narrative of the infographic. You may need to purchase login access ($19.50/month)

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Seismic

MAY 11, 2022

Persona Documents. Your sales organization sells to a variety of customers across different verticals and industries. A persona document is a breakdown of a semi-fictional character that represents a typical customer. Product Documents. Case Studies. Examples of Sales Collateral. White Papers. Data Sheets.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

ClearVoice

MARCH 19, 2020

Getting organized with a content plan (this should be a complementary document piggybacking your content strategy, FYI) will allow you to be consistent with your marketing efforts and put focus on your strategy’s needs and projected outcomes. 4 case studies. Here you’ll notice the addition of case studies.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

KoMarketing Associates

OCTOBER 6, 2014

While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation. As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

ClearVoice

JUNE 21, 2022

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. Interest: Case studies, product comparisons, tutorials, and reviews.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If you can get that strategy documented, even better. Get started by creating your own today. . . #22.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. This is a case study, but it also just continues this conversation of acting on that 15%. We know we are number one when it comes to high-quality decision-makers in the US. Manoj : That’s clear.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. This is a case study, but it also just continues this conversation of acting on that 15%. We know we are number one when it comes to high-quality decision-makers in the US. Manoj : That’s clear.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Single Grain

SEPTEMBER 19, 2022

Here’s a short video to show you how the Content Decay tool works: Get inspired by this case study: Why You Should Update Content – Or Risk Losing The Traffic You Have. You can read their documentation on this issue to learn more and work through any problems you find. Some should be intentional (e.g. Security issues.

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

Convert

FEBRUARY 22, 2022

Having a well-documented and organized learning repository can cut down communication barriers and even help to not sideline testing workflows, while you search for information and put things on pause. It helps to have a designated role that’s responsible for documenting and maintaining learnings. How to Document Your Learnings.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Hubspot

JANUARY 3, 2018

One study found best-performing companies are nearly twice as likely to have sales playbooks than “laggards.”. Does your company have a documented and well-designed career path for salespeople? Resources: Reps are always looking for relevant case studies, testimonials, and customer references. Create a sales playbook.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Buyer Personas Marketing Management 85

NetLine

NOVEMBER 30, 2023

If necessary, it may be helpful to break these down further by key vertical, segment, or buyer role. Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. They’re excellent sources of news, trends, and insights that you can share with your audience.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Marketing 261

APRIL 5, 2021

type of company, industry, vertical, etc.) For every project, aim to document the deliverables before you begin work through either a proposal or statement of work. Your target audience’s needs and wants should sync with your niche offering (see #2 below). What’s the total available market? Outline clear deliverables.

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

ClearVoice

FEBRUARY 22, 2019

It is the document that presents them to the world. If an organization is trying to put a human face to the work they do, volunteer spotlights and case studies of people they’ve helped may be next on the to-do list. Don’t let the client have the last pass at this. And that may be just the beginning.

Examples 69

Examples Ideal Customer Profiles Startups Profiling 69