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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. documentation. Enterprise Wiki. managing wiki growth. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. advertising. BlackBerry.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Publishing has historically relied on advertising, or sponsorships, to pay for content production. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Display testimonials linked to case studies in your sidebar.

ROI 100
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Document your winning results, and share them with your team. Improving homepage conversions with product messaging (Trello). We realized there could be an opportunity to use that video for additional product education," said Capland. "We Improving homepage conversions with product messaging (Trello). Let it run.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Visitors only get attracted to the products that will benefit them in any way.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. Their blog is full of social media related studies, articles, and research that includes both market-wide insights and specific case studies and examples. Facebook for Developers. Image Source.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.

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Harnessing the Power of Content: Open-Source Software Promotion Strategies

ClearVoice

Data shows that 60% of people are inspired to seek out a product after reading about it. Showcasing Case Studies and Real-world Implementations Sharing real-world implementations of your open-source project helps your audience see your software’s value and benefits. Invite contributors to a private communication channel.