Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. What’s more, display campaigns have very low CTR (only 0.17%). Republishing blog posts on just two different sites can lead to a 34% increase in page views.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

JULY 2, 2020

Some marketers will do a small test, not get the results they want, and then stop using LinkedIn ads. They can also give you great ideas for what to test in your social media ads. Case studies have always made for good content, but they can also make for extremely successful ads. It’s a copy formula worth testing.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

6sense

DECEMBER 16, 2021

For instance, you might: Present different homepage or landing-page “welcome” messages for different audiences. Display a collection of content that’s highly relevant for a particular stage in the buyer’s journey. Those are just a few great examples; the use cases are practically limitless. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. What’s more, display campaigns have very low CTR (only 0.17%). Republishing blog posts on just two different sites can lead to a 34% increase in page views.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Optinmonster

JUNE 17, 2021

Remy talked with us about how he uses OptinMonster to increase page views, email subscriptions, sales, and revenue. Remy was sure that if he displayed targeted offers on the site, he could get more visitors to take action. But my favorite part is the A/B testing because the results can be so powerful.”

Landing Pages 73

Landing Pages Template Urgency Marketing Display 73

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Optinmonster

FEBRUARY 17, 2021

Are you looking for tried and tested ways to get more SaaS leads? When your professional campaign is built, you can configure display rules to target the right customers at just the right time in their customer journey. Click below to start your 100% risk-free OptinMonster account: Optimize Your SaaS Lead Generation Strategy Today!

Paid Content 84

Paid Content Lead Ranking Lead Scoring Leads 84

Hubspot

MARCH 14, 2016

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions.

Case Studies 28

Case Studies Case Study Studies Urgency Marketing 28

Valasys

APRIL 19, 2023

Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms. It allows businesses and individuals to create and display ads on Google and its advertising network.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. Optimize Landing Pages for Different Accounts. A/B Testing. Influencer Campaigns. Source: Unbounce. Podcasting.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. .

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

NuSpark Consulting

SEPTEMBER 14, 2015

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. We’ll look at the performance of critical pages.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Directive Agency

APRIL 15, 2022

Though each methodology, SEO and PPC, are quite different, these two pillars of digital marketing have an often-hidden symbiotic relationship, aiding each other which, when properly optimized, can drastically improve the overall performance of a company’s digital marketing strategy. What is SEO? SEO is the way to go! Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. Test landing pages for conversion. Online Display.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. On LinkedIn, you can publish, test, and refine every layer of your funnel. The leads are better. Conclusion.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Huptech Web

APRIL 14, 2023

Why is eCommerce Testing Crucial?Why Investing in marketing strategies such as content marketing, social media marketing, and search engine optimization can help increase brand awareness and drive more traffic to the website. Social media can promote digital experiences and drive traffic to websites or landing pages.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Video Landing Page.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Outgrow

JANUARY 11, 2021

Have a look at this case study on how Leads.ph 4) Optimized format for conversion, engagement, and screen sizes. 6) Embed ‘like’ and ‘follow’ buttons to boost your social sharing and add enticing CTAs on the results page. Salient Features: 1) Send traffic to a landing page. 4) Run A/B tests.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Outbrain

JULY 13, 2022

Case study: Outbrain Outperforms Social and Display in Driving Engaged Visitors for Samsung in the Netherlands. Ensure your content is tailored to Native and do not hesitate to run A/B tests to get insights. Test and optimize your content, copy, creatives, landing pages and targeting.

Funnel Advertising 26

Funnel Advertising Digital Marketing Funnels Marketing Management Paid Search Agency 26

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. Creating Your LinkedIn Company Page. Think of your page as your own personal hub, representing yet another point to amass new followers and share your content. Getting Started.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

ClickZ

JULY 22, 2019

But rather than passively researching, we should be actively generating and testing hypotheses about our personas that we can validate with real data. Watch the full webinars for more insight and case studies on each. This can then inform the language you use in your ads, landing pages, IVR and sales scripts.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

LeadSquared

NOVEMBER 23, 2016

Optimizing your ads to get the highest CTR should not be the starting point of your PPC campaign optimization. your bid your quality score the landing page experience. It can be used in any part of your ad copy – headline, sub headline or the display URL. Increase bid, optimize ad, reduce bid.

CTR 52

CTR Adwords Google Click Rate 52

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. Can you explain why running search and display search together is a bad practice, if possible with an example? Conversion ratios of search and display campaigns are vastly different. What is smart pricing feature in display?

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

The Marketing Blender

SEPTEMBER 27, 2019

Consider the results in this brief case study about one of our manufacturing clients. The Marketing Blender developed messaging that highlighted benefits and drove traffic to valuable gated content available on dedicated landing pages on the company’s site. Display ads appear within websites or apps. The Challenge.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

Optinmonster

NOVEMBER 9, 2021

hether you’re looking for an idea for your very first exit popup or looking for new things to tweak and test, here are some useful ideas we’ve seen work tremendously well for our own customers. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website. Guess what?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Optinmonster

FEBRUARY 15, 2024

We know all the best ways to optimize your site to land more sales. Create a Testimonial Page Like OptinMonster 4. Invest in Case Studies Like OptinMonster 13. Display Awards Badges & 3rd-Party Reviews Like MemberPress 14. These include customer reviews, testimonials, and case studies.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Optinmonster

JULY 20, 2020

Are you looking for the best landing page optimization tips to increase conversions? Landing pages are a great way to boost newsletter signups and drive sales. But the hard part is creating a landing page that actually converts. What Is a Landing Page? You can have: Thank you pages.

Landing Pages 81

Landing Pages Case Studies Case Study Studies 81

Sprout Social

NOVEMBER 16, 2016

The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. In addition to scheduling Tweets Tweets, you can also do manual republishing such as: Tweeting quotes from the page (tagging whoever said that). Optimize Your Landing Page.

Twitter 100

Twitter Traffic Ad Building Tips 100

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Optinmonster

MAY 25, 2020

OptinMonster is the world’s #1 conversion optimization toolkit on the market. Then they set display rules and triggers to make sure these campaigns are seen by the right people and at the right time. When traffic comes to your website, they’re likely to land on different pages and at different times of the year.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Hubspot

JANUARY 3, 2019

So it goes without saying that featuring customer testimonials on your landing pages can go a long way to boost conversions. Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages. Incorporate Customer Reviews into Key Pages. 250,000 people can’t be wrong!”.

Effectiveness 71

Effectiveness Conversion Landing Pages Verticals 71