Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. How … Facebook! Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. It’s easy to share client experiences and stories about the work you do. A case study. A success story, especially in the face of difficulties.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 28, 2011

How do the new keyword targeting options work? Dan Friedman illustrates how the new modified broad match keyword targeting option works, complementing the original broad, phrase and exact match options in AdWords. Case Study: Improving Low Quality Score Accounts by PPC Hero. When should you use the AdWords Editor?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

OCTOBER 18, 2010

Hey, it worked for him here. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# 50 Ways To Optimize Your Blog by jeffbullas.com. 100 Sources of Blogging Inspiration by Ink Rebels.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

JANUARY 10, 2010

Clay McDaniel offers some basic but solid advice in this guide to making Twitter work for marketing, such as pick a leader (so there is “one personality driving the charge&# ), establish a regular rhythm, and “talk like a real person&# (not as obvious as you might think). It’s all about the engagement.&#. Post this on Diigo.

Twitter 100

Twitter Tactics Tools Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

JULY 28, 2010

Author Dave Evans ( @evansdave ) once worked as a systems analyst for the Voyager deep space exploration program with the Jet Propulsion Laboratories/NASA. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Yes, this really is rocket science. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. We all need e-mail as part of our day-to-day work lives. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Other study findings: Ã? Digg this Post to del.icio.us

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. highlighting where something hasn’t worked (the names shall remain anonymous of course) 6. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

NOVEMBER 3, 2009

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Be as specific as possible, and link to case studies to support specific claims. So how do you add life, and SEO value, to a product page?

SEO 20

SEO Product Digg Tagging 20

Online Marketing Institute

NOVEMBER 7, 2010

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

You can learn more about how to do this in my post on working with ungrouped objects. The SME are highly skilled and work in a very fast-paced environment. They use elearning to expedite the information sharing and some self-paced case studies. Some of you have to work within the confines of a template.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JANUARY 23, 2009

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and Photo.net. "A The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

Webbiquity

SEPTEMBER 30, 2010

Those employees may be accessing social networks away from work and using them primarily for sharing pictures of their kids or planning their weekend activities, but workplace topics are all but certain to come up from time to time; how many people do you know who never talk about their company outside of the workplace? Be respectful.

Social Media 100

Social Media Media Guidelines Digg 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Those type of comments are why I do it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

DECEMBER 1, 2010

Others are looking for a tool to do the work for them and I would argue that they shouldn’t be focused on finding the right tool, they should be focused on finding the right approach! There is no wonder why they find it hard to find a strong ROI with that approach. Enter Social Customer Support …. Email this to a friend? Tweet This!

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

NOVEMBER 22, 2010

Take Apple as an example; though the company has lots of outstanding products, it’s core value isn’t a single product but rather cool technology that works reliably. She richly illustrates her points throughout with a variety of case studies from the B2B and consumer marketing realms. Share this on Bebo.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Most nonprofits that i work with don’t know where to start. ok, I’m over exaggerating a bit.)

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

s anyone under 30 working in your company, youâ??ve re working for you. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. re working in. in Soapbox. If thereâ??s

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Savvy

SEPTEMBER 14, 2009

Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function. some rich-media new content (video clips, anecdotal short case study write-ups, a podcast or two). Which, if any, work, will depend on your audience and goal.

Social Networks 40

Social Networks Traffic Advertising Agencies Paid Search Agency 40

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Social media works. It’s very difficult for small websites to outrank large ones, particularly for highly competitive phrases. Among his conclusions: more content helps. Blogging helps.

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Social Media Strategy Guides. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Having worked for some big B2B comp0anies I can safely say that they dont do a good job of capturing best practices and learning from their experiences.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010. What B2B Readers Want, Circa 2010 - What Works - What Doesn’t , February 2, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. B2B Ideas @ Work , November 30, 2010. Digg (785).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

MARCH 9, 2010

Remember, social media is about meeting your customers in their house, on their terms, and working together. But I think that we must understand that all social media sites do not work for every industry. Creating your presence everywhere doesn't exactly work, it just eats up more energy. Are you ready to look harder?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

B2B Marketing Zone Posts

AUGUST 3, 2010

Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. was working on a project over the weekend and thinking about the entire experience we were building for prospects with content. To Auto Tweet or Not to Auto Tweet?

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40