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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. So, Your CEO Wants to Tweet!