Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. But I also hear all the horror stories about the customer who they ignored and it got worse.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. It doesn’t draw you in to want to know more. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. The challenge is to present all the services to readers, while maintaining the focus on them and their problems.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JANUARY 11, 2011

A case study. The best way to gain attention and engage readers is through storytelling. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. A success story, especially in the face of difficulties. History and mythology. A deeply personal story (a tragedy, a rags-to-riches example).

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 28, 2011

Case Study: Improving Low Quality Score Accounts by PPC Hero. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Check out the Webbiquity bookstore.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

FEBRUARY 13, 2010

The secti0n continues with guidance on designing marketing stories, organizing content to move prospects through the buying process, scoring leads, and managing the interaction between marketing and sales, all illustrated with pertinent case studies. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Brad Shorr. Douglas Karr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

DECEMBER 21, 2010

Traditionally, customer case studies, PR and analyst relations have filled this role. You probably can’t be everywhere, but again social media monitoring tools can help set priorities and provide notification of situations to address. Develop relationships with influencers. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Online Marketing Institute

JUNE 25, 2009

link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful? Includes key stats, top posts and how to.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Webbiquity

JANUARY 10, 2010

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo. Share this on del.icio.us. Tweet This!

Twitter 100

Twitter Tactics Tools Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

JULY 28, 2010

The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. For those who haven’t read The Ultimate Question: Driving Good Profits and True Growth , Evans provides a concise yet workable explanation of the Net Promoter Score developed by Fred Reichheld. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Digg this Post to del.icio.us Case Studies. Intranet Blog. About Us / Contact Us. Applications. Best Practices. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

SnapApp

SEPTEMBER 12, 2011

LinkedIn and social bookmarking sites like Reddit and Digg will accept a custom title and description, but no image or personalized, user-specific results information. ?SnapApp If you're looking for inspiration, check out the gallery of sample apps or these case studies. Good luck!

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

FEBRUARY 11, 2010

I thought you would be interested in the consistency of this data and the net positive effect this had on our event. Hopefully it will inspire you to use similar tactics for you upcoming events. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

WebMarketCentral

NOVEMBER 3, 2009

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Be as specific as possible, and link to case studies to support specific claims. So how do you add life, and SEO value, to a product page?

SEO 20

SEO Product Digg Tagging 20

Hubspot

OCTOBER 11, 2010

Video can be used to explain product features , showcase case studies and introduce industry-specific data. Do you recommend making changes incrementally? A gradual approach to website redesign is easier to undertake than a sudden redesign. Incremental changes reduce the probability of unexpected user experiences and confusion.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Buzz Marketing for Technology

JUNE 27, 2008

They use elearning to expedite the information sharing and some self-paced case studies. Then, they have breakout sessions where the learners are able to discuss what they learned and work through case studies. The image below is from a case study I did on compensation discussions. Not so any more.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Among his findings: organic search is the source of both the highest volume and best quality of traffic.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JANUARY 23, 2009

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and Photo.net. "A The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Microblogging sites (e.g. Twitter, identi.ca, Jaiku, etc.). Be respectful.

Social Media 100

Social Media Media Guidelines Digg 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

DECEMBER 1, 2010

I never read a Social Media case study that started with “we completely ignored this customers issue they were blogging or tweeting about and everything worked out great” in fact it is always the opposite. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

JULY 14, 2010

Case Study: I Listened to Google and I Failed by Graywolf’s SEO Blog. This case study puts Google’s linking advice (see post above) to the test. In this short post, Marc Purtell shares Google’s recommendations for organic link building, which basically come down to: produce quality content.

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

NOVEMBER 22, 2010

She richly illustrates her points throughout with a variety of case studies from the B2B and consumer marketing realms. The strategy section at the end of the book is bit reminiscent of the classic Boston Consulting Group matrix, though Rebels observations and recommendations are more nuanced and advanced. Share this on Bebo.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Digg 100

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010. Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Chris Herbert ( @B2Bspecialist ). The Mi6 Chart Toppers, May 2010 , Friday, June 18, 2010. Wednesday, June 9, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100