Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. 100+ Martech Vendors on One Level Playing Field. Fact : Not even close. Fact: Nope.

Marketing Management 45

Marketing Management Vendors Conference Peer-to-peer 45

KoMarketing Associates

OCTOBER 16, 2017

Some of the factors B2B buyers weigh when it comes to working with B2B solution providers are whether the vendor can support their company goals (77.1 percent) and sharpen competitive differentiation (68.2 percent) claim they do not like vendors who talk too much about themselves or try to get to know their company.

B2B 120

B2B Generation Advertising Agencies Vendors 120

Marketing Insider Group

MARCH 29, 2021

Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. You could differentiate your business by emphasizing your expertise in providing customized CRM (Customer Relationship Management) solutions for financial institutions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

OCTOBER 30, 2023

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Consumers now demand tailored brand interactions.

Personalization 119

Personalization Practices Allocation Enterprise Management 119

KoMarketing Associates

FEBRUARY 20, 2018

However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. As an online marketing program vendor, it is our responsibility to ensure we are adhering to the brand guidelines of our clients. Obtain Brand Guidelines. Final Thoughts.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? This analysis can help your company identify gaps and differentiate your offerings. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

B2B Marketing Directions

AUGUST 13, 2022

The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies. One of the case studies in the book illustrates how important high-yield buying behaviors can be.

Organization 52

Organization Marketing Management RFP Barriers 52

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Engineers view Google as the most valuable content resource, followed by vendor websites. KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). “Knowing how to eliminate biases (through methods such as A/B testing) is critical. Is new marketing technology helping?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

ViewPoint

JUNE 6, 2013

He noted that booths look the same with little differentiation and are staffed with untrained talent. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. White Papers and Case Studies. Many of the most advanced technologies by large vendors are costly and difficult to implement. They’re not wedded to familiar patterns. As the buyers change so must you. That goal will change.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Content Marketing Institute

JANUARY 29, 2019

Better case studies: Think “real” and “tangible”. Customer case studies follow a time-tested structure: Challenge. Most case studies provide a brief synopsis of the challenge and quickly move to the solution. Most case studies provide a brief synopsis of the challenge and quickly move to the solution.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Thinkers360

FEBRUARY 28, 2024

Analyst briefings such as Gartner’s Vendor Briefings allow you to provide an overview our your company and its products and services in an “on-the-record” presentation to interested members of the Gartner analyst community. In-depth case studies showcasing customer success stories that demonstrate the value proposition of your offerings.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

B2B Marketing Directions

MAY 13, 2018

One survey included 438 individuals who played a key role in a significant business technology purchase during the previous year, and the second was a survey of 240 individuals who worked for business technology vendors in a marketing or sales capacity. Only 23% of the surveyed buyers said their vendors are very influential.

Peer-to-peer 55

Peer-to-peer B2B Vendors Transparency 55

Sales Engine

MAY 22, 2016

Since Consultative purchases of complex products require a keen eye to detect the softer, subtler differences between vendors, purchasers must rely on their subject matter experts and business owners to make the buying decisions. Purchasing is simply not able to add as much value to the decision making process.

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

PureB2B

MAY 30, 2022

Be the person that stands out, and use your social presence to differentiate yourself from the competition, build trust, and help people decide thleat you’re the right vendor for their needs. Use Real Examples and Case Studies. It does take time and energy to make social selling pay off.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

ClearVoice

JULY 18, 2023

SaaS companies probably can’t get buyer reviews on social media — but they can invest in case studies. For cloud computing companies, case studies serve as a powerful marketing tool. That is why case studies are an effective form of content marketing when you want to reach cloud computing companies.

Case Studies 52

Case Studies Case Study Studies Top of Funnel 52

Outreach

MAY 16, 2019

Takeaway : Provide high-quality sales and marketing content — including case studies — on the website and to your sales reps. This content should clearly articulate differentiation and value, and establish a compelling value proposition for your product. They want to be engaged by B2B vendors in the manner they prefer.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

BOP Design

JANUARY 29, 2018

While we do agree with this general statement, there are a lot more intricacies that differentiate B2B from B2C and impact strategic planning for marketing professionals. One of the first major points of differentiation for B2C and B2B companies is the end user. The decision relies heavily on proof (case studies/results).

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

Kaon

OCTOBER 21, 2015

Case Study conducted by MarketingSherpa. It took four months to develop the virtual version from idea to completion, and about half that time was devoted to working out the standard non-disclosure agreements with the vendor while the other half was spent in development of the virtual product. Gain buy-in for new technology.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. Honest – Buyers are navigating the sales process with several vendors, products, and pricing models, yet only 30% of buyers felt that sellers were transparent about pricing.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Marketing Interactions

MARCH 7, 2022

Can’t determine the differences between vendors to validate and justify a choice. Customer Stories: Not your typical case studies, but stories about customers experiences overcoming the reasons and obstacles your buyers were/are facing. Lost budget to another priority initiative. There are more, but you get the idea.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Televerde

NOVEMBER 8, 2017

Services, on the other hand, have to be backed up by testimonials and case studies to a prospect can see how their peers respond go the service; Relationships – No sale is going to happen if there’s not a good relationship built between the seller and the buyer.

Work Management 63

Work Management Marketing Management Service Planning 63

Hubspot

SEPTEMBER 22, 2017

Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis -- and they already have valuable, authentic relationships with these important contacts. 3) Get the Word Out About a Case Study.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

The ROI Guy

JULY 9, 2018

The survey emphasizes several other troubling buyer perceptions: Less than a quarter ( 23% ) of buyers selected vendor salespeople as a top three resource to solve business problems. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

BenchmarkONE

APRIL 21, 2021

In fact, 75 percent of B2B buyers said they research vendors and solutions far before buying. In fact, you should be prepared to mention how your product or service differentiates from your competitors. Have some client case studies and data readily available.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

APRIL 21, 2021

In fact, 75 percent of B2B buyers said they research vendors and solutions far before buying. In fact, you should be prepared to mention how your product or service differentiates from your competitors. Have some client case studies and data readily available.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. That information doesn’t just come from vendors: customers voice their opinions on review sites, blogs and social media. Reviews and third-party case studies are particularly useful at this stage.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

BenchmarkONE

APRIL 21, 2021

In fact, 75 percent of B2B buyers said they research vendors and solutions far before buying. In fact, you should be prepared to mention how your product or service differentiates from your competitors. Have some client case studies and data readily available.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52