Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

KoMarketing Associates

OCTOBER 16, 2017

B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? percent) said they have paid for a B2B product or solution because they believed it would generate a competitive advantage. percent) and sharpen competitive differentiation (68.2

B2B 120

B2B Generation Advertising Agencies Vendors 120

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. 100+ Martech Vendors on One Level Playing Field. Fact : Not even close. Fact: Nope.

Marketing Management 45

Marketing Management Vendors Conference Peer-to-peer 45

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. Use case studies to show how similar companies saved money by implementing your solution.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

KoMarketing Associates

FEBRUARY 20, 2018

Here is some of the information we request from each of our clients at the beginning of the program: Overview of Business – company history, competitive advantages, key products and services, etc. Schedule a Product Demo. Enter product demonstrations. Sure, product demos are classically designed for the seller’s prospects.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Televerde

NOVEMBER 8, 2017

One that really makes me scratch my head is when marketers try to use the same tactics for marketing a product that they do for marketing a service. Yes, at the top of the marketing funnel, product and services customers might look very similar.

Work Management 63

Work Management Marketing Management Service Planning 63

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? This analysis can help your company identify gaps and differentiate your offerings. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Martech

OCTOBER 30, 2023

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. This could include things like: Product recommendations based on purchase history. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

B2B Marketing Directions

AUGUST 13, 2022

The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies. One of the case studies in the book illustrates how important high-yield buying behaviors can be.

Organization 52

Organization Marketing Management RFP Barriers 52

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. Use case studies to show how similar companies saved money by implementing your solution.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Engineers view Google as the most valuable content resource, followed by vendor websites. KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Content Marketing Institute

JANUARY 29, 2019

In this article, I cover Jonathan’s tactics for creating content about products that are: Boring. ” If there’s a customer need for your product or service, then boredom is relative. If there’s a customer need for your product, then boredom is relative, says @jonkranz.? Associate your product with well-known events.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Sales Engine

MAY 22, 2016

Widening Gulf between Transactional and Consultative Selling - In spite of the commoditization of products, customers are getting tougher to deal with and are demanding more support and expertise (there’s that word again), especially with the more complex decisions. my product does ABC and is better than Brand X because of LMNOP).

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). This will drive efficiencies and increase productivity. Is new marketing technology helping? ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

ViewPoint

JUNE 6, 2013

He noted that booths look the same with little differentiation and are staffed with untrained talent. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. White Papers and Case Studies. Many of the most advanced technologies by large vendors are costly and difficult to implement. As the buyers change so must you. Or imagine you’ve started a new company from scratch.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

B2B Marketing Directions

MAY 13, 2018

One survey included 438 individuals who played a key role in a significant business technology purchase during the previous year, and the second was a survey of 240 individuals who worked for business technology vendors in a marketing or sales capacity. Only 23% of the surveyed buyers said their vendors are very influential.

Peer-to-peer 55

Peer-to-peer B2B Vendors Transparency 55

Kaon

OCTOBER 21, 2015

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Seagate’s product is for high-performance computing customers. THE CUSTOMER.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

PureB2B

MAY 30, 2022

Be the person that stands out, and use your social presence to differentiate yourself from the competition, build trust, and help people decide thleat you’re the right vendor for their needs. If you’re only posting links to your demo form or pitching features of your product/service, people won’t want to engage.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

Outreach

MAY 16, 2019

Empowered by technology (hello, Internet), potential customers know more about you and your product than ever before. Takeaway : Provide high-quality sales and marketing content — including case studies — on the website and to your sales reps. They want to be engaged by B2B vendors in the manner they prefer.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. By the time a buyer speaks with your sales rep, they already have a fundamental understanding of your business and its products, as well as your competitors.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

BOP Design

JANUARY 29, 2018

At Bop Design , our issue with that is that marketing consumer products or services is not the same as B2B marketing. In this article, we take a close look at B2C vs. While we do agree with this general statement, there are a lot more intricacies that differentiate B2B from B2C and impact strategic planning for marketing professionals.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

Marketing Interactions

MARCH 7, 2022

They have a recognized problem to solve that matches the solution your products or services provide. Can’t determine the differences between vendors to validate and justify a choice. Customer Stories: Not your typical case studies, but stories about customers experiences overcoming the reasons and obstacles your buyers were/are facing.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

ClearVoice

JULY 18, 2023

SaaS companies probably can’t get buyer reviews on social media — but they can invest in case studies. For cloud computing companies, case studies serve as a powerful marketing tool. That is why case studies are an effective form of content marketing when you want to reach cloud computing companies.

Case Studies 52

Case Studies Case Study Studies Top of Funnel 52

Hubspot

SEPTEMBER 22, 2017

Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis -- and they already have valuable, authentic relationships with these important contacts. 3) Get the Word Out About a Case Study.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

The ROI Guy

JULY 9, 2018

The survey emphasizes several other troubling buyer perceptions: Less than a quarter ( 23% ) of buyers selected vendor salespeople as a top three resource to solve business problems. And the key to success is NOT to push products (ideally never!) Most buyers ( 58% ) saw little difference among sellers, and 10.4%

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Influitive

JUNE 2, 2015

Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan. The product had just five reviews between Spiceworks and G2 Crowd. “We Download the study now.

Marketing Management 100

Marketing Management Peer-to-peer Marketing Websites B2B Thought Leadership 100

BenchmarkONE

APRIL 21, 2021

Let’s be honest, if there’s nothing in it for them, why would they care about your product or service you’re reaching them with? In fact, 75 percent of B2B buyers said they research vendors and solutions far before buying. In fact, you should be prepared to mention how your product or service differentiates from your competitors.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

APRIL 21, 2021

Let’s be honest, if there’s nothing in it for them, why would they care about your product or service you’re reaching them with? In fact, 75 percent of B2B buyers said they research vendors and solutions far before buying. In fact, you should be prepared to mention how your product or service differentiates from your competitors.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. That information doesn’t just come from vendors: customers voice their opinions on review sites, blogs and social media. But modern, digital and data-driven content has impacted companies beyond the marketing department.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Hubspot

MARCH 2, 2018

We're already working with another vendor.". Competitor X says [false statement about your product].". I don't see what your product could do for me.". "I I don't understand your product.". We don't have capacity to implement the product.". Your product is just too complicated.". I need help with Y, not X.".

Work Management 101

Work Management Marketing Management Budget Programs Lock-In 101