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New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Are you aiming to kick off your loyalty-based rewards program? Take an example of Eddie Bauer’s welcome email to new members of their loyalty program: Source. A prospect needs to see your message at least seven times before they convert. . Not having your sales prospecting team personally reach out to leads to qualify them.

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How Do I Create Content for the Customer Journey?

ClearVoice

Differentiation. The ADEPT marketing funnel is comprised of five stages: Awareness, Differentiation, Experience, Particulars and Transaction. An audience works through Awareness, Consideration, Conversion, Loyalty and Advocacy. Do they rely on Facebook Events to stay looped in on weekend activities? Experience.

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Why B2B Content Marketing Has Changed Forever

Inbox Insight

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But creating content that is high quality, meets your needs and those of your prospects, and is consistent on a long-term basis requires a strategy. Arm your prospects with content that helps them sell change internally.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

And they’ll follow the magic fairy dust of Google and Facebook. They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results. They lack the experience to understand the long-term goals of branding.”

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25 Best B2B Marketing Conferences 2021

Pam Didner

More are organizing free virtual events in early 2021 to engage with prospects, brands and speakers to keep them warm in possibly Q3 or Q4. Dreamforce is one of the largest cloud- and SaaS-centric conferences in the world, with a heavy emphasis on customer and partner case studies. Choose wisely. Hybrid Events Will Flourish.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. the quantified return on investment (ROI) from social marketing efforts. .