Trade Press Services Newsletter

APRIL 4, 2024

Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Zoominfo

JULY 23, 2020

Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Tiecas

MARCH 11, 2024

Clear, differentiated core messaging is the cornerstone of a successful industrial website redesign. To learn more about using content to create differentiation, read my post How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Envy

JULY 31, 2017

Key differentiators. After a few workshop sessions, tons of research and several rounds of copywriting we reached succinct messaging that defined clearly: What is Aqua Security. What they offer. Who are their buyers. The initial investment in messaging paid off, as it still provides the foundation of Aqua’s inbound marketing efforts.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Top Rank Marketing

FEBRUARY 26, 2024

A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. Again, it comes down to differentiation. It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Tiecas

FEBRUARY 5, 2024

By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. Source: 2024 Sta te of Marketing to Engineers ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

DECEMBER 18, 2023

Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. For instance, you can generate UGC from case studies, social posts, surveys, and testimonials. It should be to emphasize a simple, streamlined message. That last bit is important.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Tiecas

APRIL 5, 2024

Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Net-Results

JUNE 17, 2019

The contractor you should select should have some kind of proven skill – whether that’s LinkedIn recommendations and endorsements, actual case studies, Upwork reviews. The post How can I differentiate between a good digital marketer and a bad one when hiring for a contract job?

Differentiation 75

Differentiation Marketing Automation Services Paid Search Agency Case Studies 75

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Launch Marketing

APRIL 10, 2024

Differentiates Yourself from Competitors If you have completed your competitor research , you may have seen your competitors on social media. There might be certain things you can do to differentiate yourself compared to competitors and stand out. It can be something as simple as a testimonial or as detailed as a case study.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Biznology

JUNE 29, 2018

Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. The other is case studies. Here’s a ~30-second video that makes the case for sharing videos later in the sales process.). Just one differentiator. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

G2M Solutions

JULY 20, 2023

Soon your heartfelt blog, proven sales playbook, LinkedIn post, carefully crafted case studies and artfully created eBooks will be swamped by a Tsunami of competently written but utterly vanilla schlock. If you think your target audience are experiencing digital fatigue now - you ain't seen nothing yet!

Case Study 62

Case Study Case Studies Content Differentiation 62

Marketing Insider Group

SEPTEMBER 28, 2020

The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Heinz Marketing

MARCH 23, 2023

Highlight your unique value and selling propositions In a crowded market, it’s essential to differentiate your product from competitors. Include social proof in your messaging and use it to your advantage by showcasing customer success stories, testimonials, and case studies.

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Tips B2B 111

Lake One

JULY 18, 2023

In order to thrive in such an environment, manufacturers need to overcome these challenges and differentiate themselves from competitors. HubSpot for Manufacturing Case Study HubSpot has proven its transformative power for numerous manufacturers, including Lake One’s client, Polywater.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Hinge Marketing

AUGUST 14, 2014

Studying the Pioneers. In order to identify these qualities, we had to understand the firm’s differentiators. And for a firm of RS&H’s scope and ambition, we would have to understand not only their firm-wide differentiators, but also the unique characteristics of each practice area. A/E/C Case Studies'

Differentiation 48

Differentiation Case Studies Case Study Ideal Customer Profiles 48

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry. They help you differentiate and be original. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

JULY 1, 2020

Because accounts were not having the right customer conversations that were supported by case studies, content and messaging that proved “unique value” gained and where future opportunities lied, the team was not able to drive top-to-bottom engagement. For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

SalesGrape

NOVEMBER 18, 2023

By humanizing their approach, companies can establish meaningful connections with their target audience and differentiate themselves from competitors. According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

B2B Marketing Exchange

OCTOBER 6, 2023

Attend #B2BMX for three full days of learning and connection to diversify brand, demand and data-fueled creativity through: High-Touch Experiences Data-Driven Storytelling Buyer-Specific Content Social Engagement Brand Positioning & Market Differentiation Award-Winning ABM/ABX Plays Fresh Sales Enablement Strategies New Product & (..)

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. Informing Differentiators as a Healthcare Vendor The study is straightforward in its conclusion that healthcare vendors need to differentiate themselves from both EMR solutions and other vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Case study Your audiences have specific pain points they’re looking to solve. This helps in increased sales in the long run.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Heinz Marketing

MAY 17, 2023

It’s a constant battle to differentiate yourself, capture interest, and maintain it. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. So, how do you win in this crowded arena? The answer lies in personalization.

Analytics 52

Analytics Personalization Automation Case Studies 52

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

MARCH 18, 2021

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Once you gain clarity around your company’s differentiating, attractive factors, lean into topics that are uniquely yours and become the go-to source for specific topics.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Tiecas

APRIL 23, 2024

Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors. To optimize your efforts, it’s crucial to differentiate between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. When you offer a differentiated, talkable customer experience, it compels conversation. We ignore average, but we discuss different.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Heinz Marketing

SEPTEMBER 20, 2023

This iterative process leads to more effective messaging that speaks directly to customer needs and differentiates the business from competitors. Whether it’s blog posts, case studies, or whitepapers, involving sales in the content creation process can help ensure that it’s customer-centric and genuinely valuable.

B2B Sales 84

B2B Sales B2B Marketing B2B Case Studies 84

Biznology

FEBRUARY 19, 2018

Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. What differentiates it from similar products? The target audience, apparently, was people who already understood the product. Does your website have this problem? What does it cost?

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172