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Anything Goes Marketing

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

SEPTEMBER 8, 2008

Here is a case study that outlines how this newsletter that is targeted at its customers is designed to keep TD top of mind so they renew. For example, does content differentiate based on past products purchased, geography, job title? Here is an example of their newsletter that contains how to videos on how to fix your bike.

Newsletter 100
Newsletter Paid Search Agency Co-Registration Lead Nurturing 100
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Viral Marketing in B2B - It Works!

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). MarketingSherpa did a case study on a data storage company called Quantum. For example.

Viral Marketing 100
Viral Marketing Work Management B2B Marketing Word of Mouth 100
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