Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

SalesGrape

SEPTEMBER 17, 2023

You can leverage various sources such as social media platforms like LinkedIn or Twitter; industry reports; press releases; financial statements; interviews with key stakeholders at the account; or even direct conversations with existing customers who belong to similar industries.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. 94% believe video helps consumers better understand their product or service. . Here’s an overview of developing a video marketing strategy that will help you effectively grow your audience on your chosen social media channels. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Webbiquity

DECEMBER 4, 2018

Determine Product Messaging. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Sellers and marketers have to collaborate to develop this consistency in product messaging. Develop Sales Rep-Influenced Content.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. But what really sets Threads apart is its tools for enabling positive, productive conversations. This can lead to more meaningful and productive conversations with potential clients or partners. Hello there!

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Marketing Insider Group

JUNE 8, 2020

It was all about selling a product, and the. focus was on the product and how magical it is. of content that might be interesting to their audience, you’d have to bring up case studies. A lot of case studies, however, are pretty dry and don’t follow a narrative. Choose to be an empathetic leader.

Storytelling 293

Storytelling CMO Paid Search Agency Companies 293

Atomic Reach

JULY 27, 2023

Or is there a systematic way to get KOLs to promote your company, products, and services that delivers predictable return on investment? At RAD AI, we've developed a data-driven approach that leverages our AI for the sole purpose running profitable KOL programs. How do you turn an influencer into a KOL? Step 5: Proof of Performance 1.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Walker Sands

OCTOBER 25, 2023

At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. For example, talking to a source with a tech background is very different than someone who is on the marketing or product side. As a younger reporter, do you prefer Twitter over email or do you like everything being on email?

PR 98

PR Media Vendors Case Studies 98

ConvertKit

FEBRUARY 16, 2021

The resource she already had was an audience of 9,000 developers who followed her on Twitter. This became relevant when many of her developer friends started blogs and turned to her for advice. So many developers start a blog and abandon it after three posts. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Martech

JANUARY 26, 2024

Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. There will be positives. A: Literacy.

Marketing AI 96

Marketing AI Enterprise Management Marketing Automation Services Work Management 96

KoMarketing Associates

NOVEMBER 29, 2018

To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. It also produces positive brand impressions and drives further commercial interest in your company. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? ABOUT GRAYSON KEMPER.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Webbiquity

MARCH 25, 2021

Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. It all starts with getting actual testimonials for your products or services. You can give out free products or discounts in exchange for brief write-ups. Be Proactive.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

PureB2B

JUNE 20, 2022

Choose one element and develop a hypothesis—an already successful control is ideal to test if its benefits can be emulated. 92% of B2B buyers are more likely to buy after reading a positive review. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. Push for case studies.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. New product tutorials or walkthroughs. Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

MAY 18, 2022

As you create your video content plan, keep in mind the marketing funnel to strategically develop and deploy various forms of video content suitable for customers at each stage. Through contributing to SEO these videos can improve rankings and attract potential customers searching for your product, service or brand.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

As you create your video content plan, keep in mind the marketing funnel to strategically develop and deploy various forms of video content suitable for customers at each stage. Through contributing to SEO these videos can improve rankings and attract potential customers searching for your product, service or brand.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Scoop.it

OCTOBER 27, 2022

Here’s a real-world example: The transport and trucking service industries are flooded with content and product offers about truck wheels , car parts, accessories, and more. For instance, American Trucks curates guides based on top products and accessories consumers are looking for. See how we can help. Image Source ). Stay relevant.

Curation 86

Curation Work Management Marketing Management Service 86

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Even if their product is great, a business that fails to build authority in the digital space will get lost in the shuffle. Case studies and client testimonials can go a long way here.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Launch Marketing

SEPTEMBER 9, 2020

A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

SendX

AUGUST 31, 2021

Birchbox offer email Birchbox is a company offering subscriptions on personal care, beauty and grooming products. It's a DTC brand so tends to send a lot of emails to stay on top of people's minds & keep them informed about new offers and product launches. A good word from others like you gives you confidence in the brand.

Email Marketing 261

Email Marketing Campaigns Examples Enterprise Management 261

Valasys

FEBRUARY 5, 2024

With effective local internet marketing, businesses have the opportunity to reach potential customers who are actively searching for products or services in their local area. It allows businesses to reach their target audience directly, effectively promoting their products or services, and driving business growth.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Golden Spiral

APRIL 16, 2019

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. Product launches, campaigns, seasons, building audiences — those four issues are all critical components to how you share your story. Is this product relevant during this season.”

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Brandpoint

MAY 5, 2023

With organic social media, manufacturing companies can share company updates, industry news, product launches and other content that their target audience will find valuable. Paid social media can be particularly effective for manufacturing companies when promoting new products or services, special offers or event promotions.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 62

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 62

BenchmarkONE

JUNE 29, 2022

While this can be an extremely valuable service to add to your offerings, it will require the skills of certain professionals, like developers, digital marketers, web designers, and copywriters. Case studies. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

EveryoneSocial

APRIL 8, 2020

Employee activation in mind, we have been developing our product for over 8 years with the ultimate goal to keep employees informed, creating, and sharing — wherever they are working. . That is 3x the size of their company profile following on LinkedIn and Twitter added together. . Download your Dell case study. .

Social Media 108

Social Media Media Paid Search Agency Case Study 108

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Analyzing Company Websites for Key Information Company overview: Understand the company’s mission, vision, products or services offered, and target markets.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Only B2B

AUGUST 25, 2023

Developing Detailed Account Profiles and Insights Thoroughly research each target account to create detailed profiles that include company information, pain points, decision-makers, and more. Develop content that addresses the specific pain points, challenges, and goals of each target account.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Brandpoint

JUNE 3, 2020

Jon will be speaking on a virtual panel at the SMSS session “ Creating Meaningful Social Media Relationships through Content ,” where the panelists will be discussing best practices and case studies on topics related to relationship building and brand trust and loyalty. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

Hubspot

JUNE 1, 2021

Social media is one of the top tools businesses use to promote their services or products. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features. This gives you more control over who sees your ads, so you can ensure you're only serving your ads to those most likely to purchase your product or service.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

QuanticMind

APRIL 9, 2020

Improve productivity . Creating content such as landing pages, product page copy, blog content, and more. They can help with positioning your brand compared to your competitors, developing your brand’s voice, and more. They help your brand to elicit a positive image and help mitigate negative PR on the web.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Hubspot

MARCH 6, 2019

Although there was a #NoContentForContently campaign trending on Twitter just hours before they released their statement, Contently’s decision to scrap their service fee has received an outpour of praise from the freelance community on the social media site. What Is Corporate Image? Why Corporate Image Is More Important Than Ever Before.

Word of Mouth 76

Word of Mouth Paid Search Agency Case Studies Ethics 76