Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

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Case Study Case Studies Studies Branding 132

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running. Finally, and most importantly, existing account engagement surged by a whopping 220%.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 3: Format the Case Study.

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Case Study Case Studies Studies Effectiveness 152

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

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Case Studies Case Study Studies B2B Sales 98

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. a purchase. Establish Credibility. Our team is small.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech

AUGUST 22, 2023

Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications. Source: RH Blake 2.

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Case Studies Case Study Studies Buy 88

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. In doing so, that helps attract new business. Why are they important?

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Case Study Case Studies Studies Work Management 52

Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions.

Account Based Marketing 62

Account Based Marketing Case Study Case Studies ABM 62

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Lessons Learned In the case of this client, nurtured leads converted nearly nine times better than cold leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Step 1: Develop Unique Business Goals. Doing this can help you to clearly understand how your brand can stand out. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . Determine .

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Case Studies Case Study Studies Marketing & Strategy 104

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Now let’s see in what ways the quiz ended up helping Golf Avenue.

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Outgrow Case Study Case Studies Lead Scoring 85

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Sana Commerce

JULY 16, 2023

Composable commerce is a development approach of selecting best-of-breed e-commerce components and putting them together into a custom application built for specific B2B business needs. This API-centric approach empowers B2B businesses to adopt a composable approach to e-commerce development, connecting various components efficiently.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Castelao wanted a robust tool that could help them perform these services for their clients in a cost-saving, efficient, and timely manner.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! And our amazing long time clients have helped us throughout. Conclusion.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

DealSignal

MARCH 5, 2019

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. Driving growth by feeding Account Development complete, accurate contacts. They needed to keep the Account Development team fed with good contacts and their current methods weren’t scalable. Read the case study.

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Case Study Case Studies Contacts Studies 61

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

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Case Studies Case Study Template Studies 77

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

ClickZ

OCTOBER 22, 2019

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Moving forward and seeing results.

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Case Study Case Studies Studies SMS 74

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.

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Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Adobe Experience Cloud Blog

DECEMBER 10, 2019

If your data cleanliness is not accurate at the level of the individual, use marketing initiatives to help you get there. This helps us make smarter, evidence-based decisions regarding our approach to marketing automation.” – Heather Lindeman, Marketing Technology Manager, CFA Institute. Yes, same here. Sure, Jenn.

Case Studies 90

Case Studies Case Study Studies Planning 90

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented. A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented. A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

FMG Suite

MAY 26, 2021

Help the Antoine Williams & Associates Wealth Management website rank higher on Search Engine Results Pages (SERPs) and drive more website traffic among potential clients seeking 401(K) rollover services. A thorough, one-time website audit to help increase visibility online. FMG SUITE SOLUTION. SEO Foundations. What is it?

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Moz

JUNE 29, 2020

As digital marketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results. A case study.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Tier 2 is the lead development team, given the next level down of relevant qualified accounts and qualified leads. Great approach, isn’t it?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. This led me to develop a new framework aligning SEO with other marketing activities. I’ll dig into each of these steps in the case study below. The DriveSafe case study. Some advertorials are duds.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

JUNE 29, 2020

As digital marketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results. A case study.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

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Case Study Case Studies Studies Account Based Marketing 54

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The focus on content development will also be evident in the “Visual Storytelling With PowerPoint” workshop on Monday, led by Oracle’s Gee. 26, 8:40-9:10 a.m., “How

Case Study 54

Case Study Case Studies Studies Work Management 54

B2B Marketing Traction

OCTOBER 16, 2015

Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login. This wasn’t the client’s fault. What about you?

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Case Study Case Studies Social Media Social Marketing 100