Bannerflow

DECEMBER 16, 2021

After researching the role video can play within advertising, Bannerflow discovered that video content can offer 85% more click-throughs than static ads. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. Video can be key to any brand’s social media advertising strategy.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Strategic-IC

JULY 1, 2019

But does your ideal customer watch videos on YouTube or on Instagram? For example, if your content is a product demo for someone close to making a purchasing decision, it makes sense to host the content on your own site and direct warm leads to it through CTAs on social or on industry blogs. Maybe you’ve made a video.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

KEO Marketing

JUNE 10, 2016

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Ledger Bennett

DECEMBER 30, 2020

PRODUCT DEMOS AND ‘HOW TO’ VIDEOS – what better way to showcase products or provide buyers with new skills. CASE STUDIES AND TESTIMONIALS – are a great way to emphasize and showcase previous success stories. WEBINARS – offer valuable information through an educational approach that demonstrates authority.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Directive Agency

APRIL 15, 2022

Once there, the visitor (lead we just paid for) can do a variety of things and, hopefully, complete a purchase or sign up for a demo. Also, PPC provides the opportunity to reach users beyond the SERP through outbound marketing such as paid social (think Facebook, LinkedIn, or even TikTok) as well as display and video (such as YouTube).

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

LeadSquared

DECEMBER 18, 2018

Additionally, you can make short videos for YouTube as well and run ads for the same. Attraction: Aim: To educate the lead on the benefits of the product and coax them into making a purchase. YouTube even allows you to know how much of the video ad a lead has watched and the bounce rate as well.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Sprout Social

FEBRUARY 3, 2022

Keyword research. Creating resources such as instructional videos, blog posts and product demos allows you to educate and sell to your audience at the same time. These same resources are fair game across social posts, email, your website and even channels like YouTube. Copywriting for ads, emails and landing pages.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

ActiveDEMAND

APRIL 5, 2016

The buyer’s journey, meanwhile, continues along a series of “micro-moments” or activities towards that end goal – i.e. online research, visiting review sites, comparing vendors, videos etc. – Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet?

Marketing Automation Services 40

Marketing Automation Services Automation Personalization Sales Cycle 40

Directive Agency

JULY 23, 2020

Purchasing decisions are based on logic and efficiency, instead of impulse or emotion. There are a variety of advertising channels that are effective during this stage, such as: YouTube ads. They are reading case studies, asking their peers for recommendations, and reading online reviews. Google Display ads. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Vidyard

FEBRUARY 26, 2015

Real-world customers follow a long and winding path to purchase. In general, there’s a point when people move from awareness of a solution and consideration to making a purchase decision and conversion. Research is quite clear that video boosts sales and increases conversions. When you have a high bounce rate.

Top of Funnel 52

Top of Funnel Marketing Funnels Video Marketing FAQ 52

Moz

JANUARY 22, 2019

The first thing you do is note that you have a problem or a need, and then you research a solution online. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. We created a landing page focused around demo requests. What is the conversion funnel? converts).

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Directive Agency

SEPTEMBER 3, 2019

We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live. Do your research. How many more downloaded case studies are you hoping to obtain? Top YouTube vloggers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Engaging product demos.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Directive Agency

APRIL 15, 2022

The SaaS customer journey involves the various steps and interactions that take place between a SaaS company and its target customer from the moment the customer becomes aware of the brand to when they decide to make a purchase. Customers continue to interact with your business long after they purchase a plan or sign up for a trial.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Belkins

SEPTEMBER 20, 2019

Also, the way to make B2B purchase decisions changes all the time, making it a must to keep track of B2B prospects’ behavior and preferences. Fact: According to the survey, up to six people can be involved in the process of making a purchase. Your prospective buyers research your product more thoroughly than ever before.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Optinmonster

FEBRUARY 27, 2024

Semrush Semrush is one of the best keyword research tools that can help you boost your website’s search engine optimization (SEO). Use the Organic Research tool to check the keywords your competitors rank for. According to research: The average successful conversion rate of YouTube ads is 12%.

Marketing Automation Services 90

Marketing Automation Services Budget Programs Tools Work Management 90

Single Grain

MARCH 9, 2020

At the top of funnel, your main objective is to capture the audience’s attention on YouTube, Instagram or Facebook , then take that nugget of interest and further indulge their curiosity. Clue viewers in to the strategy behind the product with peeks at how you integrate technology, your research methods or your development process.

Top of Funnel 139

Top of Funnel Marketing Funnels Video Marketing Digital Marketing Funnels 139

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. Case studies.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 2, 2021

If you’re unsure about which channels your target audience prefers, do some market research to learn more. Case studies. Research articles. Social media is also useful for researching and understanding your target audience. Use platforms like Vimeo and YouTube – where you can optimize your videos.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. of retail purchases will be online in 2023.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

ClickZ

JULY 27, 2020

Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal is to drive growth for your business. Other popular B2B formats are in-person events, videos, and case studies.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

SmartBug Media

DECEMBER 23, 2022

In either case, they are looking for the best solution to their problem, which means you need to provide information that helps them imagine what working with or purchasing from your brand looks like. While researching in these channels, people will discover many pieces of awareness level content that does three things: Informs.

Paid Content 52

Paid Content SMS FAQ Sample 52

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Demo Videos. Video has absolutely dominated social.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Optinmonster

SEPTEMBER 23, 2021

But do a bit of research to make sure your ESP makes it EASY to recover abandoned carts. This encourages more people to click the notification, see the product someone purchased, and take the same action. Watch a video demo on YouTube. Most ESPs allow you to set up an automated schedule and reclaim those abandoned sales.

eCommerce 131

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 131

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media. 73% of successful content marketers use case studies as their preferred form of media. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media. 73% of successful content marketers use case studies as their preferred form of media. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Pam Didner

APRIL 2, 2021

Case studies. Lead magnets can be case studies, eBooks, templates or checklists. If it’s at all possible, please tie select KPIs to sales even though I understand that’s hard to do if your content marketing focuses on outbound efforts or the top of the purchase funnel. Infographics. White papers. Slides decks.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Valasys

MAY 5, 2020

When someone is looking to purchase a product or service, their user search intent is transactional. They want to perform a specific action, like find the best place to buy what they want, search for discounts or prices, or carry out further research. How to Optimize for Navigational Intent.

Intent 64

Intent Optimization Content Lead Scoring 64

Martech Advisor

JANUARY 28, 2020

The latest research by Content Marketing Institute (CMI) reported that B2B marketers primarily used content marketing to drive brand awareness, educate audiences, and build credibility. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. Dive Deeper: How to Research Your Audience Before Producing an Explainer Video. A more complex product demo for your upper management or B2B customers. And not just on social media, either.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Hubspot

JULY 18, 2017

Luckily, our research has shown that audiences still want to read blog and news content. Or to purchase equipment and software to create and edit the video yourself? If you're having trouble moving leads along your funnel to get them to try a product demo, free trial, or download a free tool, you might want to make a demo video first.

Video Marketing 78

Video Marketing Top of Funnel Budget Programs Planning 78

EveryoneSocial

SEPTEMBER 25, 2023

Our friends over at SparkToro did some research on this and found that 60% of Google searches no longer result in a click away from Google! One of the byproducts of the traditional content marketing era, with its purchased data, mass emails, marketing automation tools, etc., Why is traditional content marketing dead? Of course it did.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

SpotMe Blog

MAY 4, 2021

Evaluate your current event tech stack, and research which platforms will support it. From practical examples and real-world case studies, learn how AI is delivering more productive and efficient care. Purchasing one ticket will give you access to two tracks: Implementation of AI in Healthcare, and AI in Healthcare and Pharma.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Vidyard

JANUARY 6, 2022

YouTube Statistics 3.7 Common Use Cases for Video in Your Knowledge Base 2.2 Do the Research 3.3 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Recommended Video Type: Demo 3.3 Recommended Video Type: Case Study 3.7 What is the Ideal YouTube Video Length 1.5 Post-Sale 5.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73