Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

PathFactory

JUNE 29, 2020

In this case I wanted to see which automated re-engagement scenario was driving the most traffic. How to make it happen in PathFactory + Marketo. For example, as a default you can have PathFactory fire a webhook over to Marketo every time someone spends at least 30 seconds on any asset you are promoting. Has Read Part 2”.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. However, the top reason why U.S. She became a lead in our system on June 1, 2016.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Pam Didner

JULY 5, 2020

Pizza Party During Demos and Other Ideas Many sales teams offer pizza lunch during demos for potential target accounts. It’s nice to watch a demo and enjoy something to eat. Depending on the timing of your demos, you can also do brunch, coffee/snacks, or wine and cheese happy hours from the comfort of the accounts’ offices.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? If they are not sure how to use your product, offer them a demo, or a training course. Share your opinion and your use case below!

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Scoop.it

JANUARY 28, 2021

By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers. Relevant: More people should book a demo. , Rediffmail, or Hotmail. Lead capture tools. Set exit intent pop-ups.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Sending customers a survey to collect their feedback after making a purchase or interacting with your team (such as a demo). A few months later, they view a few sales pages and case studies. Email can be used for simple automation, such as: Sending customers a discount or special promotion on their birthday or anniversary.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Adobe Experience Cloud Blog

MARCH 7, 2016

An example of this at Marketo would be accounts that engage with the Gartner Magic Quadrant report that we send, which is a late-stage asset. reaching out to sales or watching a demo). reaching out to sales or watching a demo). At Marketo, we like to think of marketing as air coverage and sales as the ground attack team.

Multi-Touch Attribution 48

Multi-Touch Attribution Planning Marketo Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 6, 2018

Generate 100 new leads for sales in the next 90 days. ? Number of gated content downloads. ? Number of free trial subscriptions. ? Number of demo requests. Goal Completions: To track gated content downloads, free trial subscriptions, demo requests, and completed transactions, set up goals in Google Analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Conversica

MAY 22, 2020

For those who missed the event or just want a refresher, this blog post summarizes a few of the talking points from that case study presentation. Additionally, the Conversica Sales AI Assistant seamlessly integrates into marketing automation or CRM platforms including Salesforce, Marketo and Hubspot. The Challenge. The Results.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Vidyard

NOVEMBER 18, 2016

He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”. We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?”

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

SalesIntel

AUGUST 21, 2023

If you’re a B2B software provider, you can enjoy this benefit by sending out personalized demos or case studies that match the prospective client’s industry or specific pain points. HubSpot, Marketo), analytics tools, and more. This approach could help increase your company’s conversion rates.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 19, 2014

Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today. What: Content, Case Studies, Videos. Try: Workshops, Demos. Like: Social Media.

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

LEADership

FEBRUARY 20, 2015

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel?

Sales Qualified Leads 40

Sales Qualified Leads Top of Funnel RFP Leads 40

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

MAY 16, 2010

Here at Marketo, we’ve had our own fair share of B2B social media marketing success. case studies and demos). Learn how to make your own B2B social media marketing efforts a success by subscribing to Modern B2B Marketing Blog or following @Marketo on Twitter.

Social Media 48

Social Media Media B2B Forrester 48

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. Our taxonomy systems make it simple to match the most important conversions to purchase, demo requests, click-throughs, and loyalty items in a systematic way. It's fast, clean, beautiful, and it works. Bring Together All Your Enterprise Content — Social/Blog.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. Our taxonomy systems make it simple to match the most important conversions to purchase, demo requests, click-throughs, and loyalty items in a systematic way. It's fast, clean, beautiful, and it works. Bring Together All Your Enterprise Content — Social/Blog.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Adobe Experience Cloud Blog

JULY 29, 2013

Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle. At Marketo, we combined our early and mid-stage nurturing tracks in order to infuse more promotional content earlier in the decision making cycle. demo request).

Top of Funnel 48

Top of Funnel Sales Management Lead Scoring Lead Ranking 48

Content Standard

SEPTEMBER 29, 2014

Marketo Munchkin Codes for Blogging. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing. We use Marketo at Skyword, and one of my favorite features is the platform’s ability to track unknown and known lead behavior on blog content.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Vidyard

OCTOBER 16, 2013

Jon Miller of Marketo recommends that when you’re shaping the perception of your company in this stage, you can repurpose webinars, create informational videos, and generate thought leadership topics to get your brand known as a go-to source for resources and industry news.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. 3: Sales Qualified Leads (SQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

SEPTEMBER 27, 2021

According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. As noted in a case study , FloQast was generating a high volume of leads through numerous marketing programs, such as events, webinars, and third-party partnerships. Initiating Sales and Marketing Alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

The ABM Agency

APRIL 21, 2023

Marketo’s Definitive Guide to Account-Based Marketing offers tips on how marketing, sales, and customer success can work together effectively in an ABM strategy. Use CRM data along with marketing automation platforms like HubSpot or Marketo to track and analyze engagement levels.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

FunnelEnvy

APRIL 28, 2021

As you see here, these are some examples of actual lifts we’ve seen with form conversions on forms that get started and talk to sales and get demos. And these videos about some of those more advanced use cases. Or based on their role, reinforce the use cases for their role. So meaningful results, we’re happy to say.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Mid Stage: Begin to concentrate more exclusively on your brand, and evangelize your value propositions with basic company introductions, product demo overviews and short customer testimonials. Late Stage: Once you’ve built trust, offer detailed case studies and longer videos, begin to capture vital customer information.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Late-stage content is more product focused, such as demos or customer case studies. Why Lead Nurturing is an Art AND a Science was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Balancing early-stage and late-stage content. Do you think of lead nurturing as an art, or a science?

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Multi-Touch Attribution 48

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Marketing automation software Marketo created a video to promote their conference, Marketing Nation Summit. Case Study Videos (a.k.a. Don’t have the budget for a high-production case study video?

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Step 3: If you choose to upload your own list, follow the file guidelines and submit. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Outgrow

MAY 16, 2023

We’ve supplemented with other video content, other lead generation devices, like quizzes and testimonial videos and case studies and things like this, and it just keeps going. And it keeps going, it keeps going we’ve supplemented the creative that points to the campaign.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Learn From the Pros Marketing automation software Marketo created a video to promote their conference, Marketing Nation Summit. Case Study Videos (a.k.a. Most are less than two minutes long.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

DiscoverOrg

SEPTEMBER 14, 2018

Here’s the case study you’ve been looking for, up close and personal. A stylin’ soiree with networking, demos galore, and heavy-weight speakers from SiriusDecisions, Forrester, Salesforce? DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. Dreamforce-adjacent events.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Digital Marketing World Forum

AUGUST 13, 2019

In this session Aurora Morales, Search Outreach Specialist at Google , will cover this crucial topic for SEOs and share several demos of these threats, plus how they can be prevented. This session will explain this in detail using common marketing and business use cases and real-world case studies.

Enterprise Management 8

Enterprise Management Outreach Marketing Management Digital Transformation 8

DealSignal

DECEMBER 27, 2021

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. According to a study by Marketo , 41 characters or 7 words is the ideal email subject line length for optimal open rates. Highlight social proof.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101