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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. You can read the full use case here. Read the full case study. Demandbase. Read the full case study on its website.

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How To: Website Personalization in Minutes, Hours, and Weeks (Part 2)

DemandBase

Don’t have specific vertical marketing assets? 2) Case Studies. That’s why we include logos and case studies on high-traffic pages. The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 2) appeared first on Account-Based Marketing – Demandbase.

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Why This Book Is All You Need For a Killer ABM Strategy

DemandBase

This book for marketers (sales too) is chock full of mini-case studies and a practical step-by-step primer! You will also see how to target a high-value list of partners and existing customers by vertical industry, longevity of customer relationship, size of organization, and product usage. Taking Baby Steps.

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Examples of ABM platforms include Terminus, Engagio, Demandbase, 6sense, LeanData and many more. so that you can focus on those with higher chances of success.

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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Examples of ABM platforms include Terminus, Engagio, Demandbase, 6sense, LeanData and many more. so that you can focus on those with higher chances of success.

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The 5 Top Media for Cold Prospecting

ViewPoint

One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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Creating Targeted B2B Content with Account Based Marketing

Vidyard

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. So get this: Strongview, a customer of Demandbase and avid account based marketers, combined targeted ads with customized content to achieve some pretty eye-opening results. So…Does it Work?