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JANUARY 26, 2012 The 5 Top Media for Cold Prospecting
According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories.
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