SmartBug Media

APRIL 4, 2022

ZoomInfo also integrates with the marketing and sales resources that you already use, such as HubSpot, Google Chrome, and Salesforce. The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. You can read the full use case here. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

SEPTEMBER 30, 2019

This book for marketers (sales too) is chock full of mini-case studies and a practical step-by-step primer! ABM strategy is a proactive process, emphasizing sales and marketing collaboration, focusing on quality over quantity, providing greater efficiencies in time, money, and human resources. Getting to the “We”.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Examples of ABM platforms include Terminus, Engagio, Demandbase, 6sense, LeanData and many more. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Examples of ABM platforms include Terminus, Engagio, Demandbase, 6sense, LeanData and many more. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. DiscoverOrg – Has depth of data for verticals, locations, and contacts. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PureB2B

MARCH 27, 2019

This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs. Speaking of case studies, utilize relevant success stories when reaching target accounts. Allow them to see themselves as the business in the case study.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62