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The 5 Top Media for Cold Prospecting

ViewPoint

From a lead generation perspective, you are getting people who are already looking around for solutions, and your risk is vastly reduced thanks to pay-per-click pricing. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

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7 Creative Ways to Personalize Your ABM Strategy

PureB2B

This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs. Speaking of case studies, utilize relevant success stories when reaching target accounts. Allow them to see themselves as the business in the case study.

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article thumbnail

7 Creative Ways to Personalize Your ABM Strategy

PureB2B

This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs. Speaking of case studies, utilize relevant success stories when reaching target accounts. Allow them to see themselves as the business in the case study.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications. ” Brinker also notes that in many cases, marketing technology has come to expand in a very strategic manner with minimal overlap.