Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. What is list segmentation?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Savanta

JUNE 20, 2011

Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group. The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The four steps: Narrow, segment, profile, apply. In other words, real segments.

Case Study 120

Case Study Case Studies Segmentation SME 120

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! It increases your customer engagement and enhances website traffic.

Outgrow 85

Outgrow Case Study Case Studies Lead Ranking 85

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! They needed a solution to engage their customers better. Better Segmentation.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Instead of taking time to look through the list, most customers will click on just the first one or two links.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Instead of taking time to look through the list, most customers will click on just the first one or two links.

Case Study 120

Case Study Case Studies Studies Promotion 120

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. Unfamiliar with the term?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. Metrics and measurement may all be fine, but nothing marks your success like a happy customer. And there’s no better way of celebrating them than a good interactive case study. User Information and Segmentation.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Heinz Marketing

JUNE 20, 2023

One of the best ways we can gain traction today is by investing in our current customer base. Rather than spinning our wheels focusing only on net-new customers, we should tap into the potential of the customers we already have. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 101

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Enterprise Management Work Management 125

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one. Emails are used by marketers for their customer acquisition, traditionally.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

B2B Marketing Analytics

OCTOBER 12, 2020

Marketing Database Management is another core aspect of modern marketing that powers the marketing campaigns to create contextual customer experiences, which influences the buying decisions. This customer experience is the key factor that differentiates the high performing and growth-focused marketing organizations. This is where the.

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

WriteSpark

JULY 10, 2012

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Marketing & Strategy 291

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 291

Zoominfo

JANUARY 31, 2018

It’s no longer good enough to send your entire customer database the same offers. Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. What is list segmentation?

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Choozle

JANUARY 21, 2019

Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. The Objective. average cost per acquisition.

Case Study 42

Case Study Case Studies Studies Cost per Acquisition 42

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Results: Identified highest performing Millennial Mom audience segment resulting in a.30% Let’s get into it!

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. With those insights, you can appropriately segment your audience to create highly targeted, personalized messages that convert at higher rates and drive more revenue. ” Marketing Manager.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Why Customer Testimonials Work Like Magic. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Who are your best customers?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 143

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 143

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product. But there’s a tricky part: How can you collect quality testimonials that will really help you convert leads into loyal customers?

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Who are your best customers?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Adobe Experience Cloud Blog

JUNE 23, 2016

Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. Here are four steps to segment your existing customers to target the right prospects: .

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Results: Identified highest performing Millennial Mom audience segment resulting in a.30% Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Results: Identified highest performing Millennial Mom audience segment resulting in a.30% Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40