Heinz Marketing

JUNE 20, 2023

One of the best ways we can gain traction today is by investing in our current customer base. Rather than spinning our wheels focusing only on net-new customers, we should tap into the potential of the customers we already have. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one. Emails are used by marketers for their customer acquisition, traditionally.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Mailmunch

MARCH 30, 2021

Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone. That is a case study of customer loyalty. The good news is that learning how to build customer loyalty is not difficult as it may seem, especially with a powerful tool called email marketing.

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Digilant

MAY 7, 2019

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

ClickZ

MAY 15, 2020

30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegal, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program.

Loyalty 105

Loyalty Work Management SMS Marketing Management 105

Digilant

MAY 7, 2019

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Vision Edge Marketing

MARCH 3, 2014

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” What do they do/not do?

Loyalty 100

Loyalty Paid Search Agency Planning Case Study 100

Webbiquity

JANUARY 19, 2023

Marketers can better target the right audiences and foster client loyalty in an increasingly competitive marketplace by appreciating the differences and similarities between B2B and B2C marketing strategies. They also rely heavily on visual media like videos or images to draw in customers.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. It also means diving deeper into specific demographics by segmenting already niche markets.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Litmus

OCTOBER 14, 2022

An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. The email marketing funnel represents each customer journey stage and doesn’t stop once you’ve earned their business. Emails that tell them more about your company mission and how you add value for customers.

Marketing Funnels 96

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 96

Martech

FEBRUARY 23, 2024

Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. This critical stage leverages the detailed tagging of assets — persona, journey stage, product, and service — to enable deep segmentation within analytics platforms like Adobe Analytics. Journey stage tagging.

Digital Asset Management 93

Digital Asset Management Personalization Enterprise Management Tagging 93

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Content Standard

NOVEMBER 17, 2021

Have you planned ways that those or complementary videos can actually help convert and even retain your customers? Customers are attracted to video content because they want to be shown, not just told, about a topic, product, or service. customer testimonials. case studies. product walkthroughs. product reviews.

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Biznology

NOVEMBER 21, 2012

Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Trade Press Services

NOVEMBER 20, 2023

As we embrace a spirit of gratitude during the busy holiday months, this time of year is the perfect time to say “thank you” to the people who contribute to your success: your customers. How Gratitude Empowers Customer Relationships Gratitude is beneficial for both the recipient and the giver. Customer loyalty benefits or programs.

Merchandising 52

Merchandising Loyalty Customer Satisfaction Curation 52

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. What does your customer lifecycle look like?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. While email marketing may be an older marketing channel, it’s still one of the most effective ways to connect with your customers and prospects. Video Video will be THE content marketing channel of 2023.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Only B2B

OCTOBER 26, 2023

Must Read: Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation How to use your B2B list to generate leads and sales Segmenting Your B2B List: The Bedrock of Precision The cornerstone of prosperous B2B marketing is segmentation. The end results? Must Read: How To Build B2B List?

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. From individualized recommendations to messages timed according to your habits and ads that feel custom-made, the progress we’ve made is remarkable. The result?

Personalization 116

Personalization Practices Allocation Enterprise Management 116

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Keep in mind that quality content plays a vital role in nurturing and retaining customers as well, turning them into lifelong brand advocates down the line. Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98