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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. According to Content Marketing Institute , U.K. On Your Website.

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7 Ways to Generate More Quality B2B Leads

PureB2B

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? Push for case studies.

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A/B Testing: How adding a second CTA increased clickthrough 291%

markempa

Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? However, you still need to offer both sets of customers the next step they need no matter their level of interest. You can follow Selena Blue, Manager of Editorial Content, MECLABS Institute on Twitter at @SelenaLBlue. .

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27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Optinmonster

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. Gift Guides.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Social Marketing. Marketing Heroes. Case Studies. You are here: Home Marketing Blog. Marketing Blog. Email Marketing.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.