Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Golden Spiral

NOVEMBER 20, 2018

Thought leadership content can be used in marketing automation, to gain new website traffic, and to convert website visitors to paying customers. When you present good ideas or propose solutions for your industry, you’re likely to get more speaking opportunities, media interviews, byline article placements, etc.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Audit, Free trial, access to tools, FAWs, customer testimonial, Demo Request.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Tomorrow People

SEPTEMBER 1, 2022

This is because stories are a very effective vehicle for organisations to demonstrate their understanding of customer pain points. If done right, it can even serve as a basis for effective customer acquisition and retention. If you’re talking about an existing customer, be sure to actually include their quotes. Case in point.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

This is because stories are a very effective vehicle for organisations to demonstrate their understanding of customer pain points. If done right, it can even serve as a basis for effective customer acquisition and retention. If you’re talking about an existing customer, be sure to actually include their quotes.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). Case Studies.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, So what I’m proposing is really the next thing. So, and that’s exactly what happened with my case study.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Sharpspring

DECEMBER 23, 2021

They ask Google or their pocket A.I. There is a clear learning objective and proposed argument (e.g., Imagine your target customers as seafaring travelers. It should align with your target customers’ buying journeys. Perhaps they Googled “how to get rid of crabgrass” or “why is my lawn turning yellow?”

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Convert

OCTOBER 4, 2022

With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world — promising ridiculous numbers just to win clients is a bogus approach. If you’re bagging clients with an ambiguous number based only on tests, know that they may be already disgruntled customers looking for more conversions.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

Pam Didner

APRIL 2, 2021

Content marketing needs the 4 P’s in order to deliver a relevant and seamless customer experience. Case studies. Lead magnets can be case studies, eBooks, templates or checklists. Complement customer support: Use content to answer customer-related questions. Produce: Create and Design. Infographics.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

SalesIntel

MAY 3, 2022

63% of potential customers are more likely to purchase from your online website if it has good ratings. So when you’re proposing to leverage social proof in your B2B marketing strategy, your team will be skeptical, to say the least. Obviously, you want to solve relevant issues in a creative, user-friendly manner for your customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

Marketing 261

APRIL 5, 2021

Instead, differentiate your brand by solving a unique challenge for a specific business sector. Start building a base of customers by reaching out to your network. Prospects don’t always instantly convert to customers. In most instances, it takes several purposeful engagements to impact a customer’s decision.

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

Single Grain

AUGUST 10, 2021

That’s the percentage rating given by B2B marketers on the effectiveness of a case study. And even when they do, the case studies do not tick the right boxes. This post will dive deep into written case studies, what they are, how to create them, and the tips that make the case study writing process painless.

Case Study 98

Case Study Case Studies Paid Content Studies 98

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about.

Social Media 100

Social Media Paid Content Tactics Tips 100

ClearVoice

OCTOBER 29, 2020

In this case, you’ll get together with other teamlancers to brainstorm on a list of monsters — er, I mean tools — that you’ll need to manage your project, focusing on functionality and usefulness instead of favorites. Proposal or pitch tools. and counting, from Google Drive to Zoom and everything in between. Better Proposals.

Work Management 85

Work Management Skype Tools Marketing Proposals 85

Hubspot

DECEMBER 12, 2012

You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. but in many cases, they're not quite good enough. I know, I know. It’s scary.

Pricing 28

Pricing Price Lead Ranking Top of Funnel 28

Convert

AUGUST 24, 2022

Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. Since then, personas have permeated the customer-centric facets of business. Let’s show you how.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

ClearVoice

MARCH 3, 2020

Once the creation process is mastered, the resulting custom content can boost engagement, attract leads and close sales, in turn growing your business and industry influence. And how in the world do you scale all this to meet the growing and evolving needs of your customer base? You embrace a process. Think of this.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Directive Agency

JULY 26, 2016

The best way to know how an agency has performed in the past is to speak with their current and past customers. That said, make sure they have the resources such as people, processes, and infrastructure to handle a large volume of customers. Social Proof, Testimonials, Reviews and Case Studies. Trust your gut.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76