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How to map your selling process to the way your B2B customers buy: A case study

Martech

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. What they learned was enlightening.

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How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

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How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Are You Leveraging the Power of the Case Study Effectively in Your Marketing Strategy?

Martech Advisor

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Customer retention. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. Such differentiation is essential for you to grow the authority of your brand by increasing the breadth and depth of your content. Audience engagement.

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