KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. Customers want the whole experience. What is the customer experience? What is the customer experience?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

NOVEMBER 9, 2017

However, 56 percent are still relying on customer feedback to assess the success of their initiatives. Was there a difference in how B2B vs. Companies in the Midwest, meanwhile, rely more on direct feedback from the customer. Why do you think marketers are still relying heavily on customer feedback to gauge effectiveness? .

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

FEBRUARY 9, 2016

It adds value as an asset in the new customer onboarding process. It’s a way to reward high-value customers in a feature highly visible to the business community. It can augment your customer service team by offering an alternate route to troubleshooting. Brand Differentiation – Why Buy? Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

DECEMBER 19, 2013

A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on. Using Google+ to Appear in the Top Results Every Time – Rand Fishkin, Moz.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 20, 2018

What I loved about AJ’s post was that it wasn’t necessarily about what the Google algorithm is looking for but more so, how Google itself is changing and growing. It was about language and Google’s understanding of language. Google: Introducing simpler brands and solutions for advertisers and publishers.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

SEPTEMBER 22, 2015

Action content marketers should take : When executing email campaigns, content marketers should try to establish ongoing relationships with their customers. Pay attention to a customer’s previous actions and don’t be afraid to include valuable information to them in the form of case studies and best practices.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

KoMarketing Associates

JULY 14, 2015

Each of these visits and interactions with the brand builds awareness among the customer base. In addition to giving customers a segmented look at your content, it could increase the time spent on your site (through discovery of other pages) and more importantly, spread your influence as an organization.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Branding 120