How to map your selling process to the way your B2B customers buy: A case study
Martech
AUGUST 22, 2023
Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. What they learned was enlightening.
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