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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

But use the technology to deepen the intensity of connection you have with customers – now you’re talking! Engagement as differentiation. think I have a case study for you that demonstrates this. That Goulet is growing at such a steady clip is testament to the company’s product offering and exceptional customer service, but there’s a lot more to it.

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan.

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change

Act-On

Editor’s note: Spinnaker Management Group is a supply chain services company that helps clients grow, manage risk, reduce costs, and improve customer service by developing world-class supply chain capabilities. We need to quickly differentiate ourselves in the market and help companies understand the value in choosing Spinnaker. Tailoring communications to the customer.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. There are three different types of third-party validation that are the most effective: customer testimonials including case studies. Getting good customer testimonials is easier than you think and an invaluable resource. What’s the worst a customer can say?

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. differentiating factor.

B2B Video Marketing Done Right

KoMarketing Associates

It adds value as an asset in the new customer onboarding process. It’s a way to reward high-value customers in a feature highly visible to the business community. It can augment your customer service team by offering an alternate route to troubleshooting. It’s a modern, convenient means to tactically support customers with practical how-to advice. Case Study.

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Seven Ways to Humanize B2B Marketing

Webbiquity

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Optimize the customer experience. Here are seven ideas.

Craft a Compelling Offer for Paid Search Marketing

Biznology

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.  In direct marketing offer theory, this is called managing the “offer equation,” which says that response quality is inversely related to response quantity.  In other words, the sweeter the offer, the higher the response, and the less likely the respondents are to become profitable customers.   Examples include a free case study, research report, or white paper.  Image via CrunchBase. This is not news to Internet marketers. 

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. case study on  McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success.

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5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Just as important, understand who your natural audience is, or will be – and who will not be your customer. In the end, helping a startup get their first customers or an SMB make the leap from small fish to big player is an awesome, rewarding feeling. Be prepared with specific case studies and results you’ve gotten for other clients. Marketing is hard. Right! False.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

Let’s assess the information density for specific keywords through a few tests including a simple Google search. Content personality: Can you differentiate your position by the personality of the content? Audience: I recently did a study for a client that showed their competitors had ignored younger customers. Some of the experts offer sound advice; some do not.

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5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

Each of these visits and interactions with the brand builds awareness among the customer base. In addition to giving customers a segmented look at your content, it could increase the time spent on your site (through discovery of other pages) and more importantly, spread your influence as an organization. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Fortinet.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

Action content marketers should take : When executing email campaigns, content marketers should try to establish ongoing relationships with their customers. Pay attention to a customer’s previous actions and don’t be afraid to include valuable information to them in the form of case studies and best practices. 5. Effectiveness of Visual Content. That’s pretty low.

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The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

Think about what actually happened after that speech, however: 14,000 marketers left the room fired up to take what a good salesperson is supposed to say to a customer, and…uh…write it down. The field has taken Google’s Zero Moment of Truth stat, that online buyers consult 10.4 Try this: Google “how to create a content calendar” and tell me how many answers you get. sure have.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

He worked with his customers much the same way businesses have connected to people for hundreds of years: People bought from him because they knew him and trusted him. How do you work with customers in real-life?  Do that. 2. How much time should you devote to studying and adopting something new? Where are your customers? Take a deep breath now. This changes everything.

How To Build Landing Pages That Convert

ScribbleLive

Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. home page isn’t a landing page.

7 New Rules in AEC Marketing

Hinge Marketing

Your website is one of your best chances to explain who you are, what you do, and why it matters to clients – in a nutshell, your differentiators. 2. Clearly identify your differentiators. Most firms have heard that they should differentiate themselves. But in today’s AEC landscape, you must identify your differentiators to succeed. What are the new rules?

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5 Common Stages of B2B Lead Nurturing

It's All About Revenue

You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Your prospects are educated about the industry and it’s time to make the case for why you are best positioned to help them address their challenge. Welcome.

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

They don’t ever mention the word customer, nothing about customer insight, nothing about the customer journey buying cycle and so forth. What’s the role of customer connection in this? A few years ago social media was small and quiet. You could really tune in and focus on individuals who were high probability customers or sales leads. Today, Lee Odden.

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Why Website Engagement is the New Marketing “Must-Have”

Modern B2B Marketing

Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search. For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Wouldn’t that be grand?

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. This webinar, created by Lynda Kate Smith of Stanford University’s Innovation and Entrepreneurship Certificate program, shows you how to get customers started in your funnel with your content.

Video 102

7 Top Trends to Impact AEC Marketing in 2016

Hinge Marketing

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. What are differentiators? Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. This year we saw the change in Google’s algorithm. What’s the antidote? How Hinge Can Help.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Interview your customers. Video interview customers whenever you can.

13 Key Website Design and Development Areas to Bring in Business

Hinge Marketing

Stand out in an otherwise homogenized and confusing marketplace—one in which buyers struggle to choose between poorly differentiated firms—by avoiding commonly used images like these: The visual noise from clichéd stock photos communicates one thing loud and clear: your firm lacks the imagination (or confidence) to be different. Customer Relationship Management Software. Imagery.

10 Tips That Can Drastically Improve Your Website's User Experience

Hubspot

Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. Your customers are already accustomed to following visual cues to determine which content is important to them. When it comes to hyperlink differentiation you do not need to reinvent the wheel.

How to Build a Perfect B2B Product Page

Hubspot

After the most recent round of testing, customer experience expert Rachel Decker tells us: "The biggest takeaway [about the product pages] is that people need to take a while to get to know us. That means the product page has to do a lot of the heavy lifting when it comes to satisfying the questions a prospective customer has before they contact your company. Can I afford it?

Five Ways to “Get Real” With B-to-B Social Media

Biznology

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA).    In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions.  Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends.  Along with a Google search, this is how you will be found in the marketplace. Find new customers. Stand out in the crowd.

The Ultimate Cheat Sheet for Creating Social Media Buttons

Hubspot

But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. You'll never have to Google instructions for individual buttons again! Include the URL for your Facebook business page as well as your customization preferences. Tweet This!).

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Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

B2B Marketing Insider

The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Reilly explains, “Through our semi-annual survey, nearly 60% of customers told us that they found this new social media world really challenging. OPEN Forum does this with its Card Member Spotlight case studies. Blur the sell.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

The key component to creating a quiz of this nature is to know your customers. To produce a quiz just like this one, follow these three steps: Identify your top-performing posts by viewing your Google Analytics traffic stats. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. You’ve seen them before.

5 Traits of Great Marketing Content

Marketing Action

It’s daunting when you think about it: At any given moment, more than three-quarters of your potential customers are busily checking you out, making value judgments about your products and services in order to narrow their options and, if you’re lucky, contact you. In order to know who your target customers are, what they do, and what matters most to them, you must research your audience.

The Secret to Success for Manufacturing Websites: Foundation Pages

Fathom

Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. well written about us page should include details about your company’s history , a brief overview of the products and services you provide , business locations , and differentiators that detail how you are superior to competitors. CUSTOMERS (PARTNERS).

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The specifics are different in each case, but “listening&# and “trust&# are recurring themes. 85% of Inc.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. In essence, this is what we do. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. In essence, this is what we do. Introduction.