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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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The Case Study Is Dead. Long Live the Customer Story

Influitive

Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. Long Live the Customer Story appeared first on Influitive. Let me start with a question.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Source: BrightLocal.

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The Retailer’s Playbook for Customer Acquisition

Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.

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Mastering the Marketing Case Study: 7 Best Practices

Square 2 Marketing

Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

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The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 9 inspiring case studies that demonstrate the power of the CPE.

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The Marketer’s Guide to B2B Swag Strategy

Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies. Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more.